See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Joe Haley

  • ASI University Education Director / Product Editor

I spend lots of time with products, finding ways that distributors can sell them to their clients and how those clients can use them in promotions. My twice-weekly Joe Shows are informative and safe for work since the takes with questionable language are omitted.

Joe’s Faves: Fun Fall Items

Target eco-conscious end-buyers and employers looking for staff-engagement ideas.

Editor’s Picks: Crucial Calendars & Planners

They provide year-round visibility for a company’s brand while playing an essential rol...

Joe’s Faves: Welcome, New Students

Enrollees are sure to appreciate these unique and useful items.

Editor’s Picks: Vibrant Caps & Hats

Ideal for sports teams and outdoor activities, these items are equally perfect for work...

Editor’s Picks: Distinct Banners & Flags

They fly virtually everywhere, from buildings and light poles to trade show exhibits an...

Joe’s Faves: Engaging Employees

Help clients boost enthusiasm and morale with unique gifts.

Joe’s Faves: Special Events

The branded items here will be appreciated by conference, incentive trip and destinatio...

Editor’s Picks: Memorable Wine & Bar Drinkware

It ensures visibility and brand recognition both during events and long after they wrap...

Joe’s Faves: Summer Party Gear

Event organizers and home entertainers alike will appreciate these fun branded essentials.

Editor’s Picks: Thrilling Team Spirit Products

They create a sense of unity among fans, fostering a shared identity and enthusiasm for...

Joe’s Faves: Back to Class

It won’t be long now, so here are unique finds for the new school year.

Editor’s Picks: Refined Retail Brands

End-buyers can tap into existing emotional connections with and loyalty for name brands...

Editor’s Picks: Therapeutic Stress Relievers

They provide a tangible solution to an increasingly common problem, offering users a qu...

Joe’s Faves: Adventure Travel Essentials

Whether they’re headed for a deep-sea fishing expedition, a tour of ancient ruins or a ...

Editor’s Picks: Sophisticated Polo & Golf Shirts

They’re a must for golf tournaments, business settings and event staff.

Editor’s Picks: Practical Drawstring Bags & Fanny Packs

They’re daily-use items that offer convenient storage and easy accessibility to essenti...

Joe’s Faves: Welcome Home

These convenient and unique items are perfect for new homebuyers.

Editor’s Picks: Impressive Beverage Accessories

They’re practical, visible, versatile and create a positive association with a brand.

Editor’s Picks: BBQ & Tailgate Essentials

Outdoor parties offer a unique opportunity for businesses to showcase their brand.

Joe’s Faves: Products for the Road

The branded items featured here are must-haves for end-buyers on the go.

Editor’s Picks: Sleek Athletic & Performance Apparel

Ideal for sports teams, fitness studios and corporate events, these garments are practi...

Editor’s Picks: Undeniably Useful Umbrellas

They make excellent promotional items due to their practicality and ample space for bra...

Joe’s Faves: Employee Favorites

Loyal staff will appreciate these branded gifts given for a job well done.

Editor’s Picks: Convenient Electronics & Tech Accessories

These products are perceived as high-value and practical, which enhances their appeal a...

Editor’s Picks: Adaptable Pens

This end-buyer favorite is an everyday essential that’s cost-effective yet impactful.