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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Obituary: Joyce Manning, PerfectMatch

The audacious industry veteran had a unique start to her extensive career.

Deciphering the Complex Puzzle of Fulfillment

Thanks to the pandemic, services like kitting are popular but intricate. Learn the best...

Tropical Trends Are Sunny Spot for Promo

With the summer months upon us and travel returning, consider botanical-inspired produc...

PPPC’s WEE Hosts Virtual Event

The one-day meeting gave attendees the opportunity to hear from keynote speakers and ne...

Monitoring Mental Health During a Long-Term Pandemic

May is Mental Health Awareness Month, which has taken on new significance during COVID.

Ontario Announces Tentative Reopening Plan

The three-phase plan depends on significant increases in vaccination rates, but the pro...

Make the Most of Virtual Shows

Whether you’re a supplier or distributor, here are five suggestions for using your time...

ASI Recognizes Jewish American Heritage Month

We’re encouraged to reflect on the many achievements of this community, and never to fo...

Alberta Tightens Restrictions as Virus Cases Rise

The uncertainty continues to suppress business there, including promo.

Brymark Promotions Hires Brad Armeland

He will lead the Toronto office of the Canadian distributorship.

Sizzling Housing Industry Presents Promo Opportunities

The real estate market is white-hot across North America right now, and promo firms are...

Pastels Offer Calm During COVID

They’ve become more significant than ever before as we grapple with a virus-changed world.

Expert Tips on Fulfillment Services

Distributors discuss best practices and lessons learned a year into offering kitting an...

Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling community organizations with sales of gift sets.

Feats & Fiascos: A Look Back at Brand Reinventions

Take a page from the book of brands that did it well … and heed the cautionary tales of...

Coming Up in May

What to keep an eye out for in the next few weeks.

PCNA Announces Impact of Eco-Friendly Product Line

Distributor customers helped the planet with their purchases in 2020.

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

The program was established in memory of the longtime member of the promo industry and ...

Talks at a Standstill at the Port of Montreal

Workers at the shipping hub have already implemented a partial strike.

Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Plan Out Your Sales Goals

This distributor shares her tips for establishing and tracking sales goals for a greate...

St Regis Partners With Yankee Candle Company

The supplier will now offer Yankee Candle and Woodwick products to the promo products i...

Product IQ: The Ins and Outs of Safety Apparel

Decoding the necessary-but-confusing lingo of certifications.

Promotions Planner: Get Out There

Start presenting ideas to clients for projects based on July events.

The AAPI Community at ASI Speaks Out

Our colleagues discuss the recent increase in hate crimes and how it’s impacted them an...