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Theresa Hegel

  • Executive Editor, Special Projects & Sustainability

Theresa Hegel oversees various strategic initiatives for ASI’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. In addition, she regularly contributes to ASICentral, Counselor and PPM, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.

Todd Bold Named Chief Revenue Officer of ePromos

The Counselor Top 40 distributor brought in B2B and B2C veteran Bold to hone the compan...

Tricia Thompson Hired as Sales Director at Evo3 Marketing

The promo industry veteran will help the Seattle-headquartered distributor with technol...

SnugZ USA Nabs Green Business Award

The Counselor Top 40 supplier was recently lauded for its sustainability efforts by Uta...

Atlantis Headwear Partners With ReTraze To Add Recycled Visors to Collection

The Italian sustainable headwear supplier determined that using recycled plastic for it...

Norwegian Supplier Intros Collection of bluesign-Approved Apparel

IDÉ House of Brands in Oslo has launched a collection of sports- and leisurewear carryi...

BELLA+CANVAS Earns Fair Labor Accreditation

The apparel supplier became an FLA member in 2019 and has undergone a multiyear review ...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Plus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.

Sustainable Brands 2024: Innovation Through Collaboration

Held in San Diego, the conference, which attracts an array of nonprofits, well-known br...

Counselor Power 50 2024: No. 48 Teresa Fudenberg, Storm Creek

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 45 Ben Grossman, Grossman Marketing Group/SwagCycle

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 30 Daron Hines, Staples Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 29 Norm Hullinger & Megan Spire, BELLA+CANVAS

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 27 Memo Kahan & Kate Alavez, PromoShop

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 21 Pierre Montaubin, Koozie Group

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 11 Dan Pantano, alphabroder

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 3 Jeremy Lott, SanMar

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Gemline Becomes Largest Promo Firm to Achieve B Corp Certification

The Counselor Top 40 supplier joins a growing movement of companies balancing profit an...

The Bright Side: SanMar Completes Construction Projects at Mhotivo School

The Counselor Top 40 supplier has also teamed up with buying group Reciprocity Road to ...

Artists Take on Fast Fashion in Timely Exhibit

ReFash, a Bethlehem, PA, art show that features outfits made from at least 50% upcycled...

Attraction Now Upcycling Its Textile Scraps

The Canadian apparel supplier has partnered with a manufacturer that shreds its cutting...

PCNA Launches New Apparel Line With Sustainable Focus

Elevate by PCNA, an evolution of the Counselor Top 40 supplier’s Trimark line, includes...

The Bright Side: SwagCycle Reaches Milestone, Keeping 2M Items Out of Landfills

Started in 2019 by Counselor Power 50 member Ben Grossman, the initiative has partnered...

ImprintID Adds Line of Premium Corporate Gifts

Sustainability is a key feature of many of the brands in the supplier’s new Xecutive line.

AIA Hosts National Sales Meeting

A highlight of the event was a “merch market,” styled after the experience of going to ...

California Beefs Up Sustainability Requirements

The state has passed legislation requiring manufacturers to address textile waste, clos...