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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Video: Crunching the Numbers

The results of the 2016 Wearables State of the Decorated Apparel Industry survey...

Las Vegas Decorator Expands to Retail Location

Last year, Kelley Waltz, owner of Sparkly Tees (asi/530143) in Nevada, agreed to...

Q&A: Lauren Castro Discusses Starting T-shirt Company

Brixlee and Co. , a graphic T-shirt brand based in San Diego, was created by a...

Video: Arizona Decorator Starts Cowgirl Apparel Line

Bobbi Brooks, owner of Creations In Thread , in Wickenburg, AZ, is an avid barrel...

Video: Embroidery Coach Assesses Arizona Shop

In early May, Wearables sent Joyce Jagger,  The Embroidery Coach , to Wickenburg, AZ,...

Obituary: Susan Ritchie, NNEP

Susan Ritchie, one of the co-founders of the National Network of Embroidery...

Q&A: Rebecca Ballard Discusses Sustainable Fashion

Maven Women, a new line of socially conscious, eco-friendly clothing for...

Workout Gear Goes Mainstream

Fashion-forward workout gear has moved beyond the barbell, eluded the elliptical and tr...

Slideshow: Extreme Embroidery Shop Makeover

In early May, Wearables sent Joyce Jagger, The Embroidery Coach , to Wickenburg, AZ,...

Podcast: Working With Wearable Tech

When it comes to wearable tech in the workplace, employers are implementing much...

Special Interest Groups Use Promos to Spread Message at DNC

Nonprofits and other political activists at the Democratic National Convention in...

Stand-Out Items at the DNC

With the streets of Philadelphia crowded with journalists, delegates and political...

Political Buttons Abound at DNC

Hillary Clinton made history Tuesday, when the former secretary of state became the...

Tales of Copyright Fright and Trademark Terror

Apparel distributors and decorators need a strong working knowledge of intellectual...

CustomInk Acquires Celebrity-Backed Startup

Online DIY T-shirt decorator CustomInk has acquired Represent , a Los...

DNC Donkey Scavenger Hunt Includes T-shirt Prize

A city-wide scavenger hunt planned this summer, to correspond with the ...

DNC Pop-Up Shop Displays Creative Promo Items

It's official. The first pop-up shop of the Democratic National Convention (DNC) is...

Impact Dimensions Unveils DNC Merch

When you're shopping for mementos from the 2016 Democratic National Convention (DNC)...

Limited-Edition KFC Meal Box Includes Power Bank

The latest gimmick from the colonel isn't a heart-clogging, chicken-stacking "...

Video: Go Beyond Order Taking

In the decorated-apparel business, it's always important to add value to your...

Podcast: Another Look at the Fashion Faceoff

In the latest episode of Wearables Talk, I chat with Roy Wilbur, director of...

Met Costume Exhibit Explores Fashion in the Tech Age

The latest exhibit at the Metropolitan Museum of Art's Costume Institute proves that...

Nex Band Is Hackable, Digital Charm Bracelet

The Nex Band started life as science fiction. Literally. A few years ago, the...

Glasses Designed to Combat Screen-Induced Sleeplessness

If you're one of those people unable to resist the lure of a glowing screen -...

Study: Age Not Everything in Apparel Market

Retailers and apparel brands should target more than just millennials, according to...