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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Gemline Increases Warehouse Capacity by More Than 20%

The Counselor Top 40 supplier moved its offsite warehousing from two separate buildings...

As Port Strike Looms, Suppliers Prep & Adapt

The product providers to the $26.1 billion North American merch market believe that, de...

Innovation Watch: HPG Debuts Pinterest-Like Storyboard+

The automation-driven marketing tool from the Top 40 supplier enables distributors to v...

Enter Sandman: Metallica & Virginia Tech Team Up on Co-Branded Merch

The university’s football team enters the stadium at home games to the iconic rock band...

Stran Acquires Casino Loyalty Company Gander Group, Projects Over $100M In 2024 Sales

The Counselor Top 40 firm made the acquisition through a newly formed subsidiary that’s...

Outdoor Cap Names New Head of Technology

Tom Arens, whose past experience includes time in the healthcare industry and at Tyson ...

Lawyer: Delta Apparel’s Activewear Business To Be Liquidated

However, the former Counselor Top 40 supplier, which filed for bankruptcy this summer, ...

The Campaign: Behind the Scenes of a $2 Million Order

In the newest installment of The Campaign case study series, ASI’s Salesperson of the Y...

Vantage Apparel & Starline Form New Partnership

Executives at the Counselor Top 40 suppliers said the move creates a one-stop web-based...

Federal Judge Blocks FTC Enforcement of Noncompete Ban Nationally

The agency had sought to ban the contract clauses, which have been a point of controver...

Galaxy – More Than Balloons Partners With Drinkware Brand Welly

The supplier noted that Welly donates 1% of its sales to clean water projects worldwide...

As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement

Industry distributors say requests for proposals have become more complicated and time-...

University Tees Acquires Greek House

The deal brings together two companies that specialize in providing custom apparel and ...

What Does It Mean To Be ‘Made in the USA’?

As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and...

Headwear Brand Imperial Names New President

David Shaffer is rising into the leadership role at the golf world-focused cap maker, w...

LA Business Journal Names BAMKO Top Workplace

The Counselor Top 40 distributor placed first among medium-sized companies on the publi...

Stat Spotlight: Inflation’s Last Gasp?

While the economy faces certain headwinds, decelerating inflation, the likelihood of a ...

SoundCloud Debuts Online Swag Store for Musical Artists

All items are made to order through SoundCloud, and the entertainers keep 100% of their...

Former Nike Sourcing Leader Joins Outdoor Cap Company

Eddie Benford has come aboard as the Counselor Top 40 supplier’s new head of product.

Stran Promo Projects 10%+ Half-Year Sales Growth

The publicly traded Counselor Top 40 distributor is working to finalize fully audited r...

ASI & PRINTING United Alliance Launch Dual Membership

The offering, which comes with exclusive benefits, aims to help businesses ignite growt...

Feds Bar Five China-Based Companies From Exporting to the U.S. on Forced Labor Concerns

It’s another strong reminder to companies in the print and promo space to ensure their ...

SnugZ USA Appoints Alex Barberis as Chief Technology Officer

Barberis joins the Counselor Top 40 supplier with a background that includes time at BE...

State of the Industry: Distributors Increasingly Sourcing Direct

Distributors are increasingly sourcing direct from overseas – a trend that suppliers se...

Sky High Marketing Holds Grand Opening of New Headquarters

The 50,000-square-foot facility will support and power growth, while allowing for more ...