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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Facilisgroup Hosts Partner Summit in Toronto

The two-day event welcomed suppliers, distributor members and Facilis staff, and includ...

Canadians Search for Stalwarts, Seasonal Items & Surprises in First Half of 2024

ESP data from Q1 and Q2 shows top searches by distributors in the Great White North.

Fully Promoted Unveils New Website, Brand Video

The revamped site includes a location search tool and access to Fully Promoted Connect ...

Promotional Source Acquires Island Marketing

Island Marketing’s founder and sales team will remain in their roles under the Promotio...

Vantage Apparel Partners With Redwood Classics Apparel

The New Jersey-based Top 40 firm is now the exclusive supplier of the Toronto-based com...

Spector & Co. Promotes Samantha Santo to Vice President of Product Development

She’s been with the Montreal-based supplier since March 2023 and was instrumental in de...

St Regis Group Partners With Cerruti 1881

The supplier of awards and high-end gifts will now offer select writing instruments and...

Spector & Co. Opens New Location to Serve More US Customers

The facility, near the Las Vegas Strip, will offer value-added services to a growing cl...

Young & In Charge: Insights From Next-Gen Family-Business Leaders

Entitled? Far from it. These young execs reveal how they’re meeting the challenge of co...

ASI Research: Canadian Promo Market Constricted in 2023

Industry members point to a slowing economy and the end of a post-COVID buying surge.

PCNA Adds OXO to Brand-Name Offerings

Items from the kitchenware retailer that the Top 40 supplier will now carry include a s...

Industry Professionals Convene for ‘Unforgettable’ Women’s Empowerment Event

The two-day conference in Niagara-on-the-Lake, ON, welcomed 60 attendees from across Ca...

Genumark Acquires Pathwave, Welcomes Founder Kyle Nichols as Account Director

The Top 40 distributor in Canada continues to expand its North American presence.

More Than 40 People Sickened by Contaminated Tumblers

Top 40 supplier Sunscope, which sourced the drinkware that was then sold to NÜTRL Canad...

HPG Unveils Rebrand of Debco

The Top 40 supplier’s Ontario-based subsidiary now has fresh brand colors, new typeface...

Sunscope Recalls Tumblers Distributed in Canada

The drinkware, manufactured by the Top 40 supplier and provided by a Top 40 distributor...

PCNA Adds Two Retail Brands to Its Offerings

The Top 40 supplier now offers Chipolo trackers and a nutribullet blender.

Charles River Welcomes New Sales Team Members

Nicola McLeod is now director of outside sales, and Candice Chancellor is territory acc...

Genumark Named One of Canada’s Best Managed Companies

The annual business awards program from Deloitte Canada recognizes private firms based ...

Promotions Planner: Sun & Fun

Start presenting ideas to clients for campaigns centered on August observances.

ASI Diversity Council Celebrates Women’s History Month

Female leaders from the promo industry and ASI share their thoughts on this important o...

Shuffle Into the ‘Eclectic Grandpa’ Trend

The current style craze encourages wearers to envision grandfathers’ wardrobes when put...

The Bright Side: Peter Geiger Donates $50,000 to Local Resource-Sharing Organization

The vice chairman at Top 40 distributor Geiger recently contributed to SHAREcenter, a n...

Embrace ‘La Dolce Vita’ With Amalfi Coast-Inspired Products

Transport end-users to the land of sun and lemons this summer.

Debco Hires Michelle Edwards to National Sales Team

The industry veteran has more than 20 years of experience in sales and business develop...