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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Elevate Your Apparel With These 4 Heat Transfer Trends

Whether it’s a vibrant direct-to-film transfer or a fun color-changing vinyl, there are...

Pop! Promos Launches Curated Line of Quick-Turn Custom Merch

The Philadelphia supplier’s Pop! Pronto line of 10 popular, fully customizable products...

AIA Corporation Expands Owner Success Team

The Top 40 distributor promoted Andres Blanco to vice president of owner success and hi...

Delegate CX Adds Michael Reisbaum as Business Development VP

The promo industry veteran has held high-level positions at Top 40 suppliers including ...

A Single Letter Has Become the Gold Standard in Sustainability

More companies in promo and beyond have been touting their status as a B Corp. Demand f...

3 Strategies to Overcome Imposter Syndrome

Many professionals have felt uncertain of themselves at one time or another, but there ...

Sustainable Apparel Coalition Pauses Transparency Program

A report found the SAC’s consumer-facing program to be misleading about company’s eco-m...

The Bright Side: Koozie Group Employee Takes Gold in Special Olympics

Briana Larson, who works at the Top 40 supplier’s Red Wing, MN, facility, was one of 65...

7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

Refresh Glass on Mission to Rescue 10 Million Wine Bottles

The supplier diverts glass bottles – which can be a challenge to recycle – and transfor...

Sustainability Roundtable: Is the U.S. Catching Up to Europe?

European promo suppliers share their experiences introducing their environmentally frie...

How to Combat Ageism in the Workplace

Age discrimination worsened during the pandemic. Try these five strategies to root it o...

Q&A: Digital Product Passports & Sustainable Supply Chains

Christine C. Akselsen, CEO of tech company Kezzler, explains why product digitization a...

The Bright Side: Logomark Sponsors Second Service Dog

Lucky, a Labrador-shepherd mix, will undergo training through the Shelter to Soldier pr...

Gold Bond Announces Rebrand, Updates Logo

The Hixson, TN-based supplier says the refreshed brand reflects the changing needs of t...

3 Innovations in Sustainable Apparel

Whether it’s plant-based garment dye or a new twist on an age-old textile, many apparel...

Heineken High-Tech Bottle Opener Closes Work Apps

The limited-edition promo product from the beer brand is meant to spark conversations a...

S&S Activewear to Open 200,000-Square-Foot Warehouse in Ohio

The facility, expected to open later this year, will add 175 jobs and help improve serv...

Classic White Tank Top ‘Is the Hero of Your Outfit’

Perfect as a standalone or for layering, crisp white tanks are surging in popularity – ...

Woodchuck USA Plants 3 Million Trees

The St. Paul, MN-based supplier plants a tree for each of the USA-made custom wood prod...

Decorating Equipment Roundup: DTG, Laser Engraving & More

In the market for new equipment to expand your decoration capabilities? Here are a hand...

Tech Roundup: The Race for Augmented Reality

Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancellations and limited attendance, blockbuster eve...

Apparel Company Owes $211,000 for False Made in USA Claims

The FTC entered into a settlement with Utah-based Lions Not Sheep for labeling and adve...

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...