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Theresa Hegel

  • Executive Editor, Digital Content

Theresa Hegel covers strategy for ASI Media, with a focus on apparel, digital technology and business operations and management. She's won multiple regional and national awards for her writing and reporting.

Geiger Names Chief Revenue Officer

Chris McKee has been rising steadily through the ranks of the Top 40 distributor since ...

Improve Your Cybersecurity With These 7 Tips

Ransomware attacks are on the rise, so it’s imperative to protect your data with robust...

Tips for Making an Efficient Hybrid Workplace

Try these strategies to ensure all your employees, regardless of where their desk is lo...

Facilisgroup Holds Training Program for New Hires

The three-week immersion learning event included job shadowing at a nearby distributor ...

Promo’s Return to the Office

Though few companies plan to give up their office space completely, many are exploring ...

Organizers Deem PSI Digital a Success

Europe’s largest promo show will return to Düsseldorf for an in-person event in January...

Ralph Lauren Debuts On-Demand Polo Customization

The designer’s new Made-to-Order shirt can be produced in as little as two weeks.

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

The pizza chain launched a summer reading program with a vintage T-shirt tie in.

4 Traits Promo Is Looking for in Job Candidates

The pandemic has shifted priorities for many hiring managers who say they’re looking fo...

Powertex Group Launches Custom Hat-Building Site

PTX Hats lets users design their own custom caps online, with the help of the company’s...

Social Imprints Launches Year-Long Giveback Campaign

The distributor is releasing limited-edition merch tied to various causes under its “Gi...

Q&A: Press Release Writing Basics

When your company does something noteworthy, use these tips to help you spread the news...

PromoKitchen to Address Mental Health During Virtual Event

Army veteran Dan Nevins, who lost his legs in combat, will talk about overcoming obstac...

Entrepreneur GaryVee: ‘Stop Demonizing Losing’

Best-selling author, investor and serial entrepreneur Gary Vaynerchuk advised listeners...

Keep Your Company Ahead of the Curve

The businesses best able to weather change – pandemic-related or not – cite collaborati...

Tips for Improving Your Virtual Networking

Many professional networking activities have moved online in the last year. Are you tak...

Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfort and dressiness that’s appealing as people ...

Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stickers for decorating laptops, water bottles an...

Threadfast Targets Reforestation With Earth Month Campaign

The apparel supplier will have a tree planted for every purchase of its “Earth Pack” sa...

6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your brand reach online.

Facilisgroup Partners With LiV2

The move marries LiV2’s educational platform with Facilisgroup technology for added acc...

Celebrity-Studded Virtual Experiences in Demand

Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Invasion of the ‘Homepreneurs’

Thanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...

Creative Thank-You Gifts for Healthcare Workers

Spa kits, food gifts and digital rewards are all winning ways to show appreciation for ...

Patagonia to Stop Allowing Additional Logos on Products

The environmentally conscious brand says the decision is meant to increase the lifespan...