Where There’s a Cause, There’s a T-shirt
Tuesday April 4, 2017
As the executive editor of ASI’s Wearables magazine (the promo industry’s premier apparel and decorating resource), I’m always hearing about successful fundraisers powered by nothing more than a clever design and some social media savvy. To my mind, the T-shirt is not only a wardrobe staple, it’s the perfect medium for making a statement, boosting awareness and raising funds.
Theresa Hegel, executive editor of Wearables magazine.
Like the Emerson College students a few years back who raised over a million dollars for the One Fund with their “Boston Strong” tees after the Boston Marathon bombing. Or the promo company that raised more than $13,000 for the Indianapolis Police Foundation with “Indy Strong” T-shirts. Or the Texas decorator that raised money to rebuild their hometown after 2015 flooding by creating “Texas Strong” T-shirts.
Clearly, there’s a lot of strength in the T-shirt fundraiser.
We wanted to highlight the work our readers are doing with the charities they believe in, which is why we created the 2017 Wearables T-Shirt Challenge. We’re asking apparel decorators to choose an item created for a nonprofit or a specific fundraiser and submit the design, along with background details about the garment.
We’ll post the finalists online for voting and social media sharing. A selection of finalists will be featured in the August issue of Wearables, and we’ll also make a donation to the charity/fundraiser of the winning design.
The deadline to enter the 2017 Wearables T-Shirt Challenge is April 21. Apparel decorators with a knack for design and a good cause to promote can enter by clicking here.
– Theresa Hegel (@TheresaHegel)
ASI’s executive editor of Wearables magazine