Thursday September 2, 2010
As ASI’s Successful Promotions reports in this month’s issue, when it comes to marketing, sex still sells. And if you’ve got a sexy celebrity hawking your goods, look out: You just...
Monday August 30, 2010
I recently had the honor of accepting the Gold Award for service on behalf of ASI at the 23rd annual Proforma Convention and Family Reunion in Las Vegas. This is the second year i...
Monday August 23, 2010
There’s no question advertising is vitally important for any business. (It’s the first name of ASI!) Now, we’re offering a new way for advertisers in our print publications to effe...
Friday August 20, 2010
With the dog days waning, it’s hard to think of anything besides a last-gasp vacation and Labor Day barbeque. But I’ve got the perfect way to help you plan strategically for 2011 a...
Wednesday July 28, 2010
Half a billion people worldwide now use the social networking site Facebook to stay connected. If Facebook was its own country, it would be the third most populous nation in the wo...
Monday July 26, 2010
When the thermostat hits 90 and beyond, it’s hard to think of winter, but now is the perfect time to plan for the fourth-quarter gift-giving season, when more industry sales occur ...
Thursday July 22, 2010
Being accountable to customers and responding to their concerns and suggestions is key to any business, which is why I encourage anyone reading this blog to comment on a post or em...
Monday January 4, 2010
We're having a terrific time at the first show of the year in Orlando, despite getting caught in the same cold snap hitting the rest of the nation. Last night, we warmed things up ...
Wednesday December 22, 2010
Dogs that Tweet. Now I really have seen everything. While searching for unique promo pet products we came across a device from Hammacher Schlemmer that lets Hairy Potter share his ...
Wednesday December 15, 2010
ASI went Hollywood this week when a NYC production company transformed ordinary office byways into temporary movie sets for the filming of our upcoming Supplier Success System. The...
Wednesday November 24, 2010
Whether you shop on Black Friday or Cyber Monday, give or receive, we’re hoping a business gift-giving tip sheet and the results from a recent survey on corporate spending will rin...
Friday November 19, 2010
It’s always great when your kid’s soccer team kicks butt on the field. But when they score big against the best players in the league, great becomes phenomenal.And phenomenal is pr...
Wednesday November 17, 2010
What slips in a pocket, pops in an envelope and makes a perfect leave-behind on sales calls? If you guessed the Spring 2011 Idea Showcase catalog, you’re right.As a testament to it...
Tuesday November 16, 2010
Since leaving the White House, former First Lady Laura Bush has spoken out loud and clear on a number of issues. On Tuesday, November 30, she’ll speak her mind on ASI Radio. If you...
Monday November 15, 2010
Where’s the beef? According to suppliers, it’s in e-marketing. A survey in this month’s Supplier Global Resource magazine says suppliers invigorated by this year’s sales surge are ...