Fully Promoted (asi/384000) just marked a major milestone and gathered in Texas to celebrate.

The Counselor Top 40 distributor officially commemorated 25 years in business during its annual convention, which took place in tandem with ASI Fort Worth, held from March 29 to 31.

The three-day event, with a “Trailblazers” theme, welcomed more than 200 franchise owners, sales reps, vendors and staff of both Fully Promoted and parent company United Franchise Group (UFG). Fully Promoted President Andrew Titus, a member of Counselor’s Power 50 list, kicked off the event with an overview of the company’s year-over-year performance, achievements in 2024 and growth initiatives in 2025.

Andrew Titus, president of Fully Promoted, and Ray Titus, CEO of parent company UFG, with convention attendees in the Fort Worth Convention Center.

Ray Titus, CEO of UFG and also a member of the Counselor Power 50, delivered a keynote address to franchisees with strategies for success. Titus established Fully Promoted, formerly called EmbroidMe, in 2000.

“Watching Fully Promoted grow over these past 25 years has been one of the most rewarding experiences of my career,” said Ray Titus after the event. “The convention wasn’t just about celebrating our past; it was about setting the stage for an even stronger future. I’m incredibly proud of our franchise owners, our team and the culture we’ve built together. The best is yet to come for Fully Promoted, and I can’t wait to see how we continue to raise the bar for our industry.”

The convention also included networking, roundtable sessions, and an awards dinner and ceremony to recognize top franchisees. Among the honorees were:

• Mentor of the Year: Michelle Bottino, Fully Promoted of St. Charles [IL] (asi/385024)
• Humanitarian of the Year: Donnie and Celeena Bedore, Fully Promoted Fort Worth (asi/384994)
• The Rock: Sal Calautti, Fully Promoted of Southern New Hampshire (asi/384681); Todd Martinez, Fully Promoted of Albuquerque, NM (asi/384027)
• MVP: Garrick Jacobi, Fully Promoted Idaho (asi/384551)
• Master Partner of the Year: Yousuf Sandeela, CEO of Fully Promoted Canada

In addition, Fully Promoted inducted Bill Reilly and Jocelyn Hechtl; Mike, Ed and Kristina Hamsher of Fully Promoted Canton [OH] (asi/384319); and Alex Taggard, Fully Promoted Newton [MA] (asi/384640) into its Hall of Fame.

Employees celebrate the grand opening of the first EmbroidMe showroom in West Palm Beach, FL, in 2000.

“Being a Fully Promoted franchise owner for the past 21 years has been an incredible journey,” said Todd Diskin of Olathe, KS-based Fully Promoted Lenexa (asi/384152) and a “Year of Excellence” honoree. “I’m proud to be part of a legacy that has not only helped shape my own success but has also empowered so many others to build something meaningful in their communities.”

Additionally, as an early adopter of ASI’s ESP+ platform, Fully Promoted franchise owners can now benefit from advanced features like searches powered by AI and custom webstores offered within ESP+. ASI was named Fully Promoted’s Vendor of the Year during the awards ceremony in part for this new strategic partnership.

“Gathering together for our 2025 convention was a powerful reminder of the passion, innovation and entrepreneurial spirit that defines Fully Promoted,” said Andrew Titus. “Celebrating 25 years of success is an incredible milestone, but what excites me even more is the future we’re building together. With exciting partnerships, new technology and the strength of our franchise family, we are well-positioned to lead the industry for the next 25 years and beyond.”

With 2023 North American promotional products revenue of $127.6 million, Fully Promoted ranked 21st on Counselor’s most recent list of the largest distributors in the industry.