CANADIAN NEWS April 02, 2025
PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917
The Counselor Top 40 firm will be selling a handful of notebook styles from Leuchtturm1917 and umbrellas from London Fog and Weather Station.
Key Takeaways
• New Partners: Counselor Top 40 supplier PCNA (asi/66887) has partnered with London Fog, Weather Station and Leuchtturm1917, expanding its brand offerings.
• Greater Choice: Items PCNA will now be offering from the brands include umbrellas and notebooks made from FSC-certified paper.
PCNA (asi/66887) has inked new deals that will allow the Counselor Top 40 supplier to sell select products from three more brands in the promotional products market.
The New Kensington, PA-headquartered company said that it has partnered with London Fog, Weather Station and Leuchtturm1917.
Products will include hard and soft cover notebooks from Leuchtturm1917, a brand founded 108 years ago that uses only FSC-certified sustainably produced paper.
The 42” London Fog Automatic Super Mini Umbrella (8852-06) is one of the new products PCNA (asi/66887) is selling in promo as part of the new brand partnerships.
From London Fog, a 103-year-old maker of outerwear, apparel and accessories, PCNA will be selling the 48” Automatic Fashion Stick Umbrella (8852-03) and 42” London Fog Automatic Super Mini Umbrella (8852-06). With Weather Station, PCNA will be offering the 42” Auto Open/Close Folding Umbrella (8852-05).
The products are the latest in a long menu of retail brand offerings from PCNA, including Stanley, Thule, Bose, CamelBak, Case Logic and more.
“We are always looking for ways to elevate our product offering with premium retail brands that bring both style and function to the promotional products industry,” said Liz Haesler, PCNA’s global chief merchandising officer. “These additions further strengthen our commitment to providing customers with best-in-class products, ensuring they have access to trend-forward, high-performance solutions that make a lasting promo impression.”
Based on reported 2023 North American promotional product revenue of $693.9 million, PCNA ranked fifth on Counselor’s most recent list of the largest suppliers in the industry.