A Counselor Top 40 supplier is adding a bit of shine to its product line.

SRG (asi/84592; Canada, 84595) has partnered with Swarovski to offer a selection of fine crystal gifts and embellishments to distributors in the U.S. and Canada.

Swarovski crystalline toasting flutes (SKI5002), now available from SRG (asi/84592; Canada, 84595)

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Among the items now available from the Austrian luxury goods company are premium barware, writing instruments, jewelry, housewares and holiday ornaments.

“We’re proud to announce our partnership with Swarovski, bringing their celebrated artistry to our customers,” said Mark Waisbrod, CEO of SRG. “Swarovski’s commitment to quality and innovation aligns perfectly with our mission to provide our customers with the finest products in the industry. This partnership allows us to bring a new level of sophistication and prestige to our clients’ branding initiatives.”

Swarovski tea light holder (SKI5004) from SRG

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Swarovski is SRG’s latest addition to its extensive list of retailer partners, including RIEDEL, Cacharel and Cerruti 1881.

With 2023 North American promotional products revenue of $68.8 million, SRG ranked 26^th on Counselor’s most recent list of the largest suppliers in the industry. The company underwent a rebrand in January and appointed Canadian promo leader Sergio Munoz as senior vice president of Canadian sales last month.

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