Rustin Luedtke has leadership experience in the print and promotional products markets – and beyond.

That’s a key reason Virginia-based supplier BamBams (asi/38228) has tapped him to be its new vice president of strategic development. Luedtke, who began with BamBams this month, will focus on market and channel growth, as well as product innovation and development.

Rustin Luedtke, BamBams (asi/38228)

“Throughout his career, Rustin has held leadership roles in strategy, sales, marketing and product development at prominent companies,” BamBams said in announcing Luedtke’s hiring.

While perhaps best known for its noisemakers, BamBams is a 23-year-old company that sells an array of promo and print solutions, from bags, apparel, coolers, headwear and various accessories to signage, displays, flyers, folders, large checks and posters.

Luedtke’s professional background meshes well with that product portfolio, executives said. He’s previously been a vice president and general manager at supplier FolderWorks (asi/54908) and a business development manager at supplier Carlson Craft (asi/43920), among other industry-related roles, including time with Staples Print Solutions.

Beyond print and promo, Luedtke has served as vice president of sales and marketing for Kato Cable, a wire harness manufacturer, and worked in sales for pharmaceutical giant Pfizer. An avid golfer and sports fan in general, Luedtke is general manager of a women’s semiprofessional soccer team.