StickerYou (asi/89791), a Toronto-based provider of custom stickers, labels, decals and heat transfers, has named Rich Corvalan vice president of sales.

Corvalan has nearly 20 years of sales and leadership experience in the promo industry. In his new role, he’ll focus on expanding StickerYou’s promotional products division, PromotedYou. Efforts will include building the internal team and adding multi-line reps, executives said.

Rich Corvalan, StickerYou (asi/89791)

“We are excited to welcome Rich to the StickerYou family,” said Andrew Witkin, CEO of StickerYou. “His wealth of experience and leadership skills will be a tremendous asset as we continue to evolve and grow.”

Corvalan officially begins in the sales VP position on Jan. 1, 2025.

Past roles include being senior vice president of sales at supplier Zing Manufacturing (asi/99025), vice president of sales at Charles River Apparel (asi/44620), director of sales at Ash City and strategic account manager at Counselor Top 40 supplier SanMar (asi/84863), among other positions. He was most recently self-employed through distributorship Paradise Promotional Consultants (asi/526754).

“I am thrilled to join the StickerYou team,” said Corvalan. “The company’s commitment to quality, customer satisfaction and creative solutions has always impressed me. I look forward to working alongside such a talented team to build on StickerYou’s success and drive the business to new heights.”