Doug Mitchell has been a leader at household-name brands like Vistaprint, Chewy and Wayfair.

Now, he’s coming to the C-suite of the fourth-largest supplier in the North American promotional products industry to drive innovation and sales growth, executives said.

Top 40 supplier PCNA (asi/66887) announced Wednesday, March 27, that Mitchell is now the New Kensington, PA-headquartered firm’s chief growth officer – a new position within the executive leadership team.

Doug Mitchell, PCNA (asi/66887)

“We are thrilled to welcome Doug to the PCNA family,” said CEO Neil Ringel, a member of Counselor’s Power 50 list of the industry’s most influential people. “Doug’s entrepreneurial mindset and proven track record in driving growth make him an invaluable addition to our team.”

PCNA said Mitchell has a history of building and scaling high-performing teams and products throughout his more than 20 years of experience in e-commerce, digital marketing and advertising.

He was most recently vice president of performance marketing at online pet food/product retailer Chewy. There, he strengthened online acquisition and retention programs, PCNA said. In a general manager role at Wayfair, Mitchell built a cross-functional business unit that created advertising solutions for the e-commerce company’s suppliers and partners.

Other previous roles include being co-founder and CEO of Offer Logic, a marketing technology company that powers personalized offer delivery on major SMB and retail sites like GoDaddy and Staples.

“Doug’s entrepreneurial mindset and proven track record in driving growth make him an invaluable addition to our team.” Neil Ringel, PCNA

Mitchell has also worked directly in the print/promo space, having served as vice president of partner development at Vistaprint, the e-commerce-driven provider of branded print materials and promotional products that’s part of Top 40 distributor Cimpress (asi/162149). In that position, he was responsible for developing Vistaprint’s partner product and wholesale businesses with major retailers, including Staples, FedEx Office, OfficeMax and Intuit.

At PCNA, a key area of focus for Mitchell will be Givee Select, an online store solution that aims to streamline personalized gifting by offering what executives described as a seamless gifting process for a range of occasions, including conferences and corporate events. Distributors can curate collections of gifts through the platform. Launched in January, Givee Select is nearing 1,000 store setups, according to PCNA.

“I am incredibly excited to contribute to PCNA’s market leadership by advancing the company’s growth and innovative endeavors, especially through Givee Select,” said Mitchell, who holds a bachelor’s degree from Brown University and an MBA from the University of Virginia’s Darden School of Business. “The demand for a streamlined, personalized gifting experience is significant, and I am dedicated to ensuring Givee Select not only meets but exceeds distributor expectations.”

PCNA is a wholly owned subsidiary of Polyconcept, a Europe-headquartered promo products supplier. Based on reported 2022 North American promotional product revenue of $857.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.