Top 40 supplier Gemline (asi/56070) is digging deeper into its partnership with Igloo.

The Lawrence, MA-headquartered firm announced recently that it has introduced Igloo drinkware into its portfolio and expanded the range of hard-sided coolers from the retail brand that it offers to the promotional products market.

The 32-oz. Igloo Travel Tumbler (102140) is among Gemline’s new drinkware offerings from the retail brand.

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Gemline executives noted that the drinkware is constructed with 90% recycled food-grade stainless steel, while the cooler additions include styles from Igloo’s Made-in-the-USA Profile series, Trailmate Series, and Kool-Tunes. The last of those cooler lines features built-in speakers with Bluetooth connectivity.

“Our long-term partnership with Igloo has been tremendously successful, and we’re thrilled to introduce a wider range of innovative Igloo products to our customers,” said Gemline President/CEO Frank Carpenito, a member of Counselor’s Power 50 list of promo’s most influential people.

Carpenito continued: “We’re constantly seeking ways to provide value to our distributor partners and simplify their shopping experience by offering a wider assortment of the most in-demand products from our retail brand partners.”

Gemline, which partners with a variety of retail brands, said that the “introduction of Igloo drinkware broadens the range of price options” within its retail-branded drinkware selection.

Based on reported 2022 North American promotional product revenue of $151 million, Gemline ranked 12^th on Counselor’s most recent list of the largest suppliers in the industry. The company was also among Counselor’s top 75 Best Places to Work in 2024, and announced in mid-May that it had reincorporated as a public benefit corporation.

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