Ecorite (asi/51654), a Toronto-based supplier of eco-conscious products, welcomes Nico Falco as director of sales. Falco has nearly 15 years of industry experience, including sales roles at Counselor Top 40 suppliers Starline (asi/89320; Canada, 89213) and Spector & Co. (asi/88660), along with Martini-Vispak (asi/93987) and distributor Universal Links (asi/349479).

Nico Falco, Ecorite (asi/51654)

Falco, who received a Momentum Award from Promotional Products Professionals of Canada (PPPC) in 2018, will develop key strategy for the inside and outside sales teams at Ecorite and liaise with other departments to achieve shared company sales objectives.

“Nico has a proven track record of driving growth, building high-performing teams and fostering lasting client relationships,” said the company. “His expertise in strategic sales planning, market expansion and team leadership, will be invaluable as we continue to elevate our sales strategies and further strengthen our position in the market. … We’re confident that his leadership and vision will help propel us to new heights of success.”

The appointment comes as Alex Jovetic, Ecorite’s vice president of sales and marketing and a past PPPC chair, announces his retirement from the industry. Jovetic has nearly 25 years of experience, including roles at Chocolate Inn/Taylor & Grant, now part of Counselor Top 40 supplier NC Custom (asi/44900), as well as PROMOGROUP, Starline and Cotton Candy (asi/169186).