Logomark (asi/67866) has forged a new partnership that will see the Top 40 supplier provide Eddie Bauer drinkware to the promotional products industry in the United States and Canada.

The Tustin, CA-headquartered company will be releasing 11 new stainless steel, vacuum-insulated drinkware styles, including flasks, jugs, bottles and mugs, from now through the end of May. The high-quality retail-style items include features like shoulder straps, flasks with drinking-cup lids, chug and straw sip lids, fence hooks and silicone bottom caps, executives said.

These Eddie Bauer drinkware styles are available from Logomark.

“Logomark is very proud to enter into an exclusive partnership with such a well-respected brand as Eddie Bauer,” said Logomark CEO Trevor Gnesin, a member of Counselor’s Power 50 list of the promo industry’s most influential people. “The brand is well known for outdoor gear designed with form, function and durability in mind. Their new drinkware line is no exception.”

Executives said that Logomark has been increasing its drinkware offerings of late. The supplier’s plan is to make more Eddie Bauer drinkware products available for sale in promo in the third quarter of 2022.

“Eddie Bauer has been inspiring and empowering people to live their adventure for more than 100 years by providing quality products that are built to last,” said Maggie Wheeler, senior vice president of product development at Logomark. “Introducing their new hydration line is the perfect expansion of Logomark’s growing drinkware offerings into the promotional market.”

Famed outdoorsman Eddie Bauer founded his signature name brand in Seattle in 1920. The company was the first to patent a quilted down jacket, setting a precedent for quality, durability and innovation that’s been the brand’s calling card over the last 102 years. Eddie Bauer outerwear, apparel, footwear, accessories and gear are available at more than 350 retail locations in the U.S., Canada, Germany, Japan and elsewhere.

Logomark’s partnership with Eddie Bauer bears further testimony to one of the fastest-accelerating trends in the promo products industry in recent years: suppliers partnering with high-profile retail brands to bring their products to the branded merchandise market. Just last week, Top 40 supplier Vantage Apparel (asi/93390) announced a partnership with Gap and Old Navy.

Founded in 1993, Logomark provides more than 3,000 products in diverse categories. With reported 2020 North American promotional product revenue of $81.8 million, Logomark ranked 16^th on Counselor’s most recent list of the largest suppliers in the industry.

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