Fashion Revolution is a global nonprofit that advocates for greater transparency in apparel supply chains.

Gildan (asi/56842) is helping to propel the movement.

The Montreal-headquartered maker/supplier of apparel basics, whose products sell extensively in the promotional products industry, has launched a campaign in which it’s spotlighting the folks in its yarn-spinning, textile and dyeing operations, as well as those who sew and distribute products.

Gildan is highlighting the important workers who produce its apparel in the firm’s “Who Made My Clothes?” campaign.

Gildan’s “Who Made My Clothes?” campaign will include content released on the supplier’s social media channels. The goal is to show Gildan’s production chain from start to finish. Gildan is undertaking the campaign as part of Fashion Revolution Week (April 22 to April 29) – which includes events around the world and awareness-raising initiatives centered on promoting ethics, sustainability and transparency in the fashion industry.

Fashion Revolution began in the wake of the Rana Plaza catastrophe in 2013. Its efforts have included a viral hashtag campaign using #WhoMadeMyClothes. This year, Fashion Revolution is asking an additional question: “#WhoMadeMyFabric?”

“By asking this simple question, Fashion Revolution has created a powerful reminder for customers to think beyond the end product and about the people who make their clothes at different stages of the production chain,” said Geneviève Gosselin, director of global communications and corporate marketing at Gildan.

This Gildan video features some of the employees in the company’s supply chain.

A vertically integrated company, Gildan owns and operates its own facilities – something that helps the company implement positive social and environmental initiatives, executives said.

“Because we own our supply chain, from spinning our yarns to textile making, sewing and distribution, this campaign is a great opportunity for us to highlight our respect for our people and transparency, which has always been a longstanding priority for us and core to our business,” Gosselin said.

For nearly 20 years, Gildan has published an annual environmental, social and governance (ESG) report on its operations and people. In 2022, the firm announced the launch of its Next Generation ESG strategy, which includes what the company describes as an enhanced focus on disclosure and transparency, among four other strategic ESG pillars.

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