4imprint’s (asi/197045) reach is international, but its focus was on helping locally in the wake of a shooting at a school near its U.S. headquarters.

The North American promotional products industry’s largest distributor by revenue, 4imprint’s main operations are in Oshkosh, WI. On Dec. 3, a 16-year-old student stabbed a school resource officer at Oshkosh West High School, according to a police account. In self-defense, the officer fired his handgun – a shot that struck the student, police said. Both officer and student went to the hospital with non-life-threatening injuries.

4imprint donated these notebooks to Oshkosh West High School.

Students were out of school for several days. When they returned Friday, the Oshkosh Police Department provided the teens with breakfast. Individuals and local businesses donated the food and beverages. Students also received notebooks, donated by 4imprint, that bore the message #wildcatstrong. Oshkosh West’s team nickname is the “Wildcats.” The notebooks aimed to help create a sense of unity and collective strength in the wake of the violent incident.

@oshkoshpd served breakfast to Oshkosh West High School students to welcome them back to school this morning after a shooting & stabbing earlier this week. Food and #wildcatstrong notebooks donated by local businesses. Photos: @oshkoshpd pic.twitter.com/TZ2Y9Rlxok

— Kathryn Bracho (@KBrachoWBAY) December 6, 2019

“Thank you to all of our donors who made today's event possible!” the Oshkosh Police said in a Facebook post. “We are so proud of our amazing community!!”

Based in London, U.K., 4imprint generates the vast majority of its sales in North America, a market it serves from its Oshkosh headquarters. In 2018, 4imprint’s North American promo revenue was $714.6 million, good enough to earn the firm top spot on Counselor’s annual list of the largest distributors in the industry. In a recent trading update, 4imprint said annual total global revenue for 2019 will likely have increased 16% over 2018 by year’s end.