Top 40 distributor PromoShop (asi/300446) announced that its recent food bank initiative, which ran from November 16 through December 31, 2020, fed 20,214 people. For every piece of apparel purchased from PromoShop for those six weeks, the company donated to local food banks in Los Angeles, Van Nuys, San Diego and Alameda, CA, as well as Seattle and Idaho.

Kris Robinson, executive vice president of PromoShop, with his children Chase and Chloé.

Each garment sold included a hangtag or postcard with information about the program, part of PromoShop’s ongoing #psCARES philanthropic efforts. This was PromoShop's first program of its kind.

“We thought it was appropriate with all the people out of work, trying to feed themselves and their kids,” says Kris Robinson, the Boise-based executive vice president of PromoShop. “It’s quite disheartening knowing that one in four kids in our country goes to bed hungry every night. I’m so proud of our PromoShop family. Thank you to everyone for helping to feed humans.”

With 2019 promotional product revenue of $52.4 million, PromoShop ranks 35th on Counselor’s most recent list of the largest distributors in the industry. President Memo Kahan is also a member of Counselor’s 2020 Power 50 list.