The high-profile personnel additions keep coming at Genumark (asi/204588).

The Top 40 distributor in Toronto has hired Mandi Rudd as director of new markets. The move is part of an ongoing effort by Genumark to ramp up its presence in the United States.

Mandi Rudd, Genumark

Based in Kansas City, KS, Rudd has more than 10 years of industry experience with Brand Energy Marketing (asi/145223), a distributorship she founded.

“We’re excited to welcome Mandi to our team to help spearhead our growth strategy in the United States,” says CEO Mitch Freed, a member of Counselor’s Power 50 list of the industry’s most influential people.

Freed continued: “Her impressive track record, industry knowledge and client-focused approach align seamlessly with Genumark’s mission. Mandi’s leadership will be instrumental as we grow and serve new markets. Her entrepreneurial background and commitment to social responsibility resonate deeply with our core values.”

Rudd is a board member for both PPAMidwest and industry philanthropy organization PromoCares, which recently raised more than $150,000 for its Water4Good campaign to fund water filtration systems in Mexico. She also volunteers at the annual Big Slick fundraiser, which benefits Children’s Mercy Hospital in Kansas City, and provides foster care for rescue dogs.

“Joining Genumark is a thrilling and challenging new journey for me,” says Rudd. “Genumark’s status as a Certified B Corp makes this move even more special, aligning perfectly with my personal and professional values. I’m excited to bring my clients into the fold of Genumark’s exceptional team and services, and together, we’re poised to create unparalleled value for our clients as we expand across the United States.”

Rudd’s hiring follows Genumark’s appointment of Chicago-based industry veteran Johanna Gottlieb as vice president of business development in October – another strategic move aimed at building the distributorship’s business south of the Canadian border.

With 2022 North American promotional products revenue of $51.4 million, Genumark ranked 38^th on Counselor’s most recent list of the largest distributors in the industry.