Alco Prevention (asi/30166) makes products designed to prevent ills like drunk driving and drink-spiking, and Justincase (asi/63698), known for branded safety tools, will also now offer items from Alco Prevention to the promotional products industry.

Through a strategic partnership, Markham, ON-based Justincase is selling Laval, QC-headquartered Alco Prevention’s one-time breathalyzer tests, coasters that can be used to test a drink to see if it’s been spiked with illicit substances, and drink covers that help prevent beverage spiking.

Now available from Justincase (asi/63698), the Alco Prevention Personal Protection Kit #2 (97-381) includes a single-use breathalyzer, drink cover and drug detection coaster.

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Alco Prevention will continue to sell directly to distributors in the promo industry. The strategic connection with Justincase provides another distribution channel for the firm’s safety products.

Justincase will also sell product kits from Alco Prevention: One features the items just mentioned in a clear pouch that can be branded; the other features the same products in a brandable, water-resistant polyester pack that includes a full-swivel belt clip.

Founded in 1997, Justincase specializes in safety products, including automotive safety kits and first-aid kits. Alco’s roots stretch back to 1989, and the company is a partner of Mothers Against Drunk Driving, a charitable organization that helps victims and families of road accidents related to impaired driving.

“We’ve built a tremendous amount of credibility with our distributor partners over the years in the safety domain,” said Justincase President/founder Max Baer. “By adding premium quality safety products from a world leader in the space such as Alco Prevention, we’re bolstering our offering to help our distributor partners provide more robust solutions for their valued customers.”

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