Top 40 distributor PromoShop (asi/300446) has launched a new charitable initiative for the fourth quarter as part of the company’s #psCARES philanthropic program.

Starting Monday, Nov. 16, PromoShop will donate proceeds from the sale of each piece of branded apparel to food banks in Boise, Seattle, Los Angeles, the San Fernando Valley, San Diego and Alameda, CA, as well as New York and New Jersey. Each garment sold will include a hangtag or postcard with information about the food bank program, and the donated funds from each item will purchase one meal for a person in need.

“PromoShop strives to make a positive difference through philanthropic programs and supporting fellow humans,” said Kris Robinson, the Boise-based executive vice president of PromoShop. “In this new program, 100 polos purchased means 100 people fed. Distributors can buy corporate apparel for clients and employees and give back while doing so.”

The program will run through Dec. 31. For more information, visit promoshopinc.com/pscares

With 2019 promotional product revenue of $52.4 million, PromoShop ranks 35th on Counselor’s most recent list of the largest distributors in the industry. President Memo Kahan is also a member of Counselor’s 2020 Power 50 list.