Top 40 distributor iPROMOTEu (asi/232119) welcomes Nicki Staats as director of merchandising. With almost 20 years of experience in the promo industry, Staats will work in tandem with the company’s preferred supplier network and marketing and affiliate sales development teams to bring robust sales and business development tools to the company’s affiliates in both the U.S. and Canada.

Nicki Staats, iPROMOTEu

“Industry leaders rave about her experience, her knowledge and her talent,” said President and CEO Ross Silverstein, in a statement. “I am so excited about the remarkable team we’ve assembled at iPROMOTEu. I believe it is the envy of the industry.” 

Previously, Staats worked for former Top 40 distributor National Pen, part of Top 40 distributor Cimpress (asi/162149), and HALO Branded Solutions (asi/356000), the industry’s largest distributor.

“Nicki brings a wealth of experience in promotional product merchandising,” said Joe Hoffmann, vice president of vendor management for iPROMOTEu, “and her addition to our team represents yet another important step in delivering superior resources for our affiliates.”

As part of her new role, Staats will also lead the company’s efforts in product safety and compliance.

“I’m thrilled to join the stellar iPROMOTEu team,” said Staats in a statement, “and I’m looking forward to using my past experiences to develop and enrich sales tools for the company’s affiliates.”

With reported 2020 North American promotional product revenue of $165 million, the company ranked 14th on Counselor’s most recent list of the industry’s largest distributors.