Quincy, MA-headquartered distributor Stran Promotional Solutions (asi/337725) announced Wednesday, Oct. 7 that it has acquired Wildman Imprints (asi/326625), the promo division of Warsaw, IN-based Wildman Business Group.

Financial terms of the deal were not released. Stran executives noted, however, that Wildman Imprints produced $11 million in revenue in 2019. Further, they detailed that, as part of the asset purchase agreement, Stran is acquiring the Wildman Imprints’ customers base, specific intellectual property related to the imprints division, and 19 Wildman Imprints employees. The acquisition closed with an effective date of Sept. 26.

Moving forward, plans include opening a new office for the Wildman team in Warsaw, IN. Steve Hage, who has been overseeing the imprints division at Wildman, will be general manager of what will be the new Stran Midwest office.

“We are excited to be expanding our footprint across the Midwest and are thrilled to have found a team in Wildman Imprints that has a similar approach to finding creative and custom solutions to meet the needs of each and every client they service,” Stran President Andy Shape said in a statement. “We believe these shared values and dedicated employees will ensure a successful transition for the clients of Wildman Imprints.”

Andy Shape, Stran Promotional Solutions

Prior to the challenges of COVID-19, Wildman Business Group had determined to sell its imprints division in order to focus on its core business of uniform and commercial laundry services, executives maintained.

“As a part of that decision, it only made sense to find a good home for the imprints business and we couldn’t be more thrilled to have found Stran to ensure that our customers continue to receive the world-class customer service that they have come to expect from the team here at Wildman,” said Josh Wildman, CEO of Wildman Business Group.

In business since 1994, Stran provides organizations with branded merchandise, print, packaging and point-of-sale solutions, while also providing the marketing vehicles to distribute that collateral via eCompany stores, warehousing and fulfillment, kitting, and direct mail. Stran has offices around the United States and strategic partners around the world. The company has been named a “Best Places to Work” in the promo industry by Counselor.