Changes are coming to a Top 40 promo supplier.

Houston, TX-based Hirsch (asi/61005), formerly known as Hirsch Gift, has announced a major rebrand “to reflect both the growth of the organization and a renewal of its corporate vision,” according to the company. The rebranding initiative includes a name change for the firm, a new corporate logo and an updated website with integrated chat function.

Hirsch’s new logo.

“It’s a major milestone for the company, as we have accelerated our evolution to be the leading supplier of retail brands in the promotional products industry,” said Peter Hirsch, owner and president of the company, and Counselor’s 2018 Bess Cohn Humanitarian of the Year. “This rebrand is a testament to not only our continuing commitment to bringing cutting-edge retail brands into the world of promotional products, but also our truly amazing team who has built Hirsch into the company it is today – and will be for years to come.”

The name change to simply “Hirsch” made sense, since distributors have referred to the company in that way for a long time, said Brittany Frase, director of sales and marketing. “It felt like a natural progression to drop ‘Gift,’ which no longer fully encompasses our capabilities,” she added. “We have the same commitment to quality, service, responsiveness and philanthropy we’ve always had. In essence, we are the same, but new, Hirsch.”

“It’s a major milestone for the company, as we have accelerated our evolution to be the leading supplier of retail brands in the promotional products industry.” Peter Hirsch, Hirsch

With 2021 North American promo products revenue of $38.3 million, Hirsch ranked 40^th on Counselor’s most recent list of the largest suppliers in the industry. The company is also a 2022 Best Place to Work.