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AIM Smarter Adds Industry Veterans to Executive Team

Marie Miller and Kirk Ross will lead strategy in their respective divisions.

Philadelphia, PA-based AIM Smarter (asi/522700), a distributor network of over 2,500 distributor members in the U.S., Canada and the UK, announces that Marie Miller has joined the organization as executive vice president of operations and organizational development. She will be responsible for optimizing operations, efficiency and technological advancements across the company’s suite of services for members.

Marie Miller and Kirk Ross

Marie Miller, left, and Kirk Ross

In addition, Kirk Ross has joined the company as executive vice president of AIM Capital, the financing and distributor affiliate support services program for AIM Smarter. Ross will spearhead the expansion of AIM’s services for elite members and will work closely with members on business growth via AIM’s support and business services.

Miller brings 17 years of industry experience to her position, including delivery of key performance indicators and IT development lifecycles. Previously, she held positions in IT, continuous improvement and organizational development leadership with Top 40 Distributor Company AIA Corporation (asi/109480). She’s also Lean/Six Sigma Green Belt-certified.

“Marie’s proven ability to drive operational excellence along with her ability to create agile work environments will drive forward AIM’s delivery of innovative tools, technology solutions and programs across the AIM Smarter Suite of services,” said Nichole Stella, CEO of AIM Smarter, in a statement. “I’m delighted to recognize her achievements and confident she will accelerate the delivery of AIM’s initiatives and delivery of best-in-class services to AIM’s distributor community.”

Ross has 30 years of experience in the promo industry, including roles with AIA Corporation, as well as Starline USA (asi/89320) and Towel Specialties (asi/91605).

“We are truly delighted to welcome Kirk Ross into the AIM family,” said Stella in a statement. “His experience, energy and commitment to distributor success in the industry is unrivaled. Kirk will, without a doubt, successfully accelerate the program’s growth and deliver a second-to-none experience for our AIM Capital distributor affiliates.”

AIM Smarter launched AIM Capital last year, which provides members with administrative support, marketing services, technology solutions and full-order financing.

Founded in 2006, AIM Smarter was acquired in January 2019 by Altitude Group, a publicly traded company based in the United Kingdom.