February 02, 2024
Warm Up Sales With the Mediterranean Look
It’s a calming, luxurious aesthetic that’s inspiring interior design and can be leveraged for upcoming branded merchandise campaigns.
Soft sand, blue waters, bright sunshine, swaying palms, earthy tones – there’s a reason the Mediterranean aesthetic has become so popular in design in this fast-paced, stressed-out world.
“Calling to a faraway place of open spaces with a fluid indoor/outdoor lifestyle, Mediterranean decor has a gorgeous way of bringing what many associate with a vacation into your everyday life,” Megan Hersch, co-founder and chief operating officer of interior design firm roomLift, told furniture review site Living Cozy.
It’s a simple and calming look that also evokes luxury and high perceived value. “Mediterranean decor should be light and casual, sun-drenched and fresh,” Mark Williams and Niki Papadopoulos of Mark Williams Design told Living Cozy. “When you think of coastal villages in Spain, France, Italy and Northern Africa, you think of white stucco, the azure of the sea, terra cotta and richly hued glazed ceramics. Mediterranean décor should never be heavy or fussy, and it should always feel like a breath of fresh air.”
Check out these coastal-inspired options from promo suppliers.
1. Restaurants
Recommend that staff at Mediterranean-inspired eateries wear a unique linen apron for a refreshing aesthetic.
Linen apron (EYCN138) from Flyer Sourcing (asi/54871)
2. Company Stores
Employers can stock their company stores with hot beverage mugs for employees to use both at home and in the office.
14-oz. ceramic mug (15100E) from Moderne Glass Company (asi/71920)
3. Wellness Centers
Spa visitors and therapy clients will appreciate refreshing tea with labels printed with contact information.
Tin of lemon myrtle tea (VX-8126-lemonm) from Visions (asi/93986)
4. Gift Programs
Loyal clients and dedicated staff will love sweet or savory gourmet food gifts shipped to their homes.
Olive oil bottle in wooden crate (CRT3050) from Maple Ridge Farms (asi/68680)
5. Real Estate
New homeowners are sure to display personalized kitchen wares and décor received from their agent at closing.
Acacia wood baguette board with epoxy from Lynn & Liana Designs (asi/67499)
6. Hotels & Resorts
Beachside locations can lean into the Mediterranean aesthetic to sell merchandise to guests. Suggest garments in sun- and sand-inspired hues, like oxblood, azure blue, chestnut and olive green.
Recycled poly/cotton/rayon hoodie (1970E1) from HanesBrands (asi/59528)
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