March 14, 2024
Get in the Game With Sporty Chic
The style combines street fashion with athleisure comfort, making it a perfect fit for upcoming client campaigns.
Thanks in large part to superstar musical artist Taylor Swift, the next iteration of the athleisure trend is in full swing.
As the Kansas City Chiefs marched to Super Bowl victory last month, Swift – the girlfriend of tight-end Travis Kelce – set fashion trends with her game-day looks.
From varsity jackets to crewneck sweatshirts to relaxed headwear, the “sporty chic” look or “game-day aesthetic” marries a preppy, tomboyish style with a relaxed, comfortable athleisure fit.
“Popularized by celebs and style icons, the sporty chic look is a casual street style that combines sporty and city-chic elements together in one outfit,” writes Shaylie for Her Style Code. “This unusual combination of pieces creates looks that are comfortable, modern and effortlessly trendy.”
Here’s how to use this trend as a jumping-off point for end-buyers’ upcoming campaigns.
1. College Bookstores
A classic rugby shirt – for both men and women – is ideal for university branding. Clubs on campus can also offer personalization.
Rugby polo (ST301) from SanMar (asi/84863)
2. Dance & Cheer Teams
Proud athletes will appreciate a traditional varsity jacket with chenille patches and embroidery including school, team and athlete names.
Varsity jacket (VARS500) from Tekweld (asi/90807)
3. Employee Gifting
Commuters require garments for inclement weather, like a raincoat with oversized hood that comes in four colors.
Women’s raincoat (HB6371) from Hebe Creative Corporation (asi/60277)
4. Breweries
Brewery fans will be happy to advertise their favorite spot with sporty-inspired fleece, including oversized crewnecks and cropped hoodies.
Cropped fleece hoodie (7502) from BELLA+CANVAS (asi/39590)
5. Hiking Destinations
A comfy, unstructured dad hat is a must-have on hikes, at the beach and while running errands.
Brushed canvas dad hat (326) from Sportsman Cap & Bag (asi/88877)
6. Fitness Studios
Gyms and yoga centers can sell bags that combine sporty and preppy detailing. They also make a great new-member gift.
Duffel bag with yoga mat buckle (CV6629) from Core Gifts Promo (asi/46671)
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