Strategy

Winter Sales Tips: How to Sell Athleisure for Cold Weather

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Don't let your athleisure sales end with summer. There are plenty of opportunities to...

University of Tennessee Turns Bullied Boy’s Hand-Drawn Design Into Official T-Shirt

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The heartwarming story highlights the powerful emotional connection promo products can ...

Promotional Products Companies Affected by Hurricane Dorian

Dorian, no longer a hurricane, has moved...

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Field Guide 2019

Nature Inspired Born in Vancouver,...

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Interview With ASI Power Summit Keynote Speaker Dan Thurmon

As a speaker, Dan Thurmon is as unique...

Wearables News Briefs - September 2019

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Penn Emblem (asi/77120) announces the promotion of Tyler Joseph to digital...

How To Create Buzz For Your Trade Show Booth

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Interviews with the brightest minds in business. This month: Brooke Maynard of Validity

Elegant Executive Pens

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High-end writing instruments never fail to impress. BIC Graphic (asi/40480) ...

4 Outerwear Features Essential For Cold Weather

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The seasons are changing, and so should your apparel sales presentations. As the...

Brilliant Branding: The Secret to a Successful Trade Show Season

Trade show season is about to be in full...

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Custom Scrunchies Are Hot Promo Trend

A time traveler from the '90s would feel...

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Beto’s Profane Phrase Adorns T-Shirt Raising Money To End Gun Violence

The tee is part of a growing trend in whic...

Successful Case Studies: 3 Creative Ways to Win Profitable Partnerships

The better your partnerships, the better...

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Kawhi Leonard Teams With Something Inked to Donate A Million Backpacks

Students in Southern California were the l...

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Q&A With BEL USA’s Alan Tabasky

The industry veteran discusses strategies ...

How To Use Language To Take Back Control Of Your Time

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Change how you speak to others and yourself.

Apparel Decorators Reinvent The Plain White T-Shirt

Wearables

The iconic white T-shirt, in all its iterations, is the perfect blank canvas for appare...

Ebook Promotes Value of Mentors in Promo Industry

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Everyone knows that mentorship is a crucial part of professional growth, both for the...

Innovation Watch: The Shirt With a Built In Air Conditioner

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It’s one of those cutting-edge innovations that one day could find its way to the promo...

Presidential Candidate Andrew Yang Rolls Out Cannabis-Themed Merch

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A baseball cap celebrating math and marijuana has already sold out.

Four Fun College Football Branded Merchandise Trends

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Promotional products distributors can capitalize by selling similar styles to a variety...