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Strategy

Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering
Decorating Roundup: A New Direct-to-Film Solution & Long-Lasting Lettering
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Check out the latest innovations and offerings from decoration equipment manufacturers.

New Year, New Sales Opportunities: Lucrative Q1 Client Requests
New Year, New Sales Opportunities: Lucrative Q1 Client Requests
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Hit the ground running in 2024  by shoring up orders for these  surefire sales...

Send Us Your Products for January Showcases

Featured items will receive free editorial...


Distributor Puts Together Rockin’ Self-Promo

The classic-rock-themed gift boxes feature...


The Campaign: Creating A Pop-Up Employee Merch Store for Cash App

Limited availability and a retail feel hel...

4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year
4 Ways To Use Peach Fuzz, the 2024 Pantone Color of the Year
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The pastel neutral is on trend for apparel, accessories and other promotional products.

How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause
How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause
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Donating hundreds of unused pieces of branded merch to a Michigan nonprofit that suppor...

Promotions Planner: Showing Appreciation
Promotions Planner: Showing Appreciation
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Start presenting ideas to clients for campaigns centered on March observances.

Get Comfortable With ‘Cozy Cardio’
Get Comfortable With ‘Cozy Cardio’
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The social media trend is ideally suited for end-buyers in the health and wellness space.

How One Sustainable Supplier Is Creating a Positive Ripple Effect

RIPL Goods uses the profits from its reusa...


Decoration Ideas for Trade Show Season

With a new year comes a new trade show...


Good, Better, Best: T-Shirt Fabrics for Any Price Point

Plan ahead now to start the new year...

How To Create Custom Holographic Patches and Emblems

Get creative with new Holographic...


3 Trends in Sustainable Apparel

Bacteria-dyed fabric and shoe takeback pro...


Kicking Off the Holiday Season With Branded Merch

Limited-edition snow globes, boxy sweaters...

Decorating Roundup: Advances in Apparel Printing
Decorating Roundup: Advances in Apparel Printing
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Equipment manufacturers offer an array of new models for decorators.

Decoration Suggestions for Fashion-Forward Spiritwear
Decoration Suggestions for Fashion-Forward Spiritwear
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From big-ticket project requests like collegiate wear and sports apparel, make sure...

Apparel Fabrics for Collegiate Wear & Gameday Gear
Apparel Fabrics for Collegiate Wear & Gameday Gear
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The key to successful collegiate wear and sports apparel is the fabric that clothing...

Your Path to Increased Profit: Dynamics of a Family-Owned Business
Your Path to Increased Profit: Dynamics of a Family-Owned Business
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There are many positives of working with family, but also potential trouble spots that ...

ScreenBroidery Launches ‘Swag for Humanity’ Online Store
ScreenBroidery Launches ‘Swag for Humanity’ Online Store
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The Indiana distributor wanted to lean into sustainability-focused products for its new...

Eye on AI: Just What Is a MerchBot?
Eye on AI: Just What Is a MerchBot?
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In this Q&A, industry veteran Ron Friedman dishes on a new AI-driven offering he says c...