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Strategy

How To Increase Your Profits With Corporate Clients
How To Increase Your Profits With Corporate Clients
Web Exclusive

Win corporate clients with products every business needs. We're talking about leather...

I Earned My MASI: Aimee Zeidman
I Earned My MASI: Aimee Zeidman
Web Exclusive

Aimee Zeidman is the owner and director of operations at Unforgettable Goods...

10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...


Printing on Demand at SXSW

When Mark Seymour, chief sales officer...


Forever 21 Teams Up With Cheetos for Hot Merch

Move over, Taco Bell ! The hottest...

7 Merch Trends From the U.S. Open Swag Collection
7 Merch Trends From the U.S. Open Swag Collection
Web Exclusive

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques
8 Classic Closing Techniques
Advantages

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You
Sell Solutions Instead of Products: 6 Ideas That Will Work for You
Web Exclusive

Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry
Unique Job Titles in the Promo Industry
Advantages

Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...

New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...


Pride Month Presents Opportunity for Promo Pros

Pride Month is increasingly becoming an...


Sustainability And The Promotional Products Industry

Here’s how industry suppliers and decorato...

How to Add Some Sparkle to Designs

These 10 tips will help you buy and apply ...


Trending Totes & Shopping Bags

As more cities and states ban single-use...


Beginner’s Guide: Increase Your Profits With Promotional Hats

Hats are in hot demand. With headwear...

Seeking Sustainability In The Promo Apparel Industry
Seeking Sustainability In The Promo Apparel Industry
Wearables

Long one of the world’s biggest polluters, the apparel industry is changing its ways. H...

From the Top Down - 2019 Promotional Products Sales Compensation Survey
From the Top Down - 2019 Promotional Products Sales Compensation Survey
Advantages

A healthy, productive work environment starts with management.

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey
Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey
Advantages

Switching commission structures is hard, but it will pay off for both reps and your bus...

Compensation Expectation - 2019 Promotional Products Sales Compensation Survey
Compensation Expectation - 2019 Promotional Products Sales Compensation Survey
Advantages

Employees expect competitive compensation with added security in the form of salary.

Job Satisfaction - 2019 Promotional Products Sales Compensation Survey
Job Satisfaction - 2019 Promotional Products Sales Compensation Survey
Advantages

Happiness at work continues to be a focus of employers, and employees are noticing.

Four Approaches to Sustainability
Four Approaches to Sustainability
Wearables

As the world's second-largest polluter, the fashion industry has a lot of work to do,...