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Strategy

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz
Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz
Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered
Fit, Fabric & Garment-Construction Questions Answered
Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...


Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...


The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

7 Questions To Ask on a Discovery Call
7 Questions To Ask on a Discovery Call
Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...

5 Tips for Building Your Personal Brand
5 Tips for Building Your Personal Brand
Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign
6 Steps To Launch a Direct Mail Campaign
Web Exclusive

Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Get in the Game With Sporty Chic
Get in the Game With Sporty Chic
Web Exclusive

The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

As travel and tourism continue to rebound,...


Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...


Promotions Planner: Longing for Summer

Start presenting ideas to clients for camp...

#Counselor70: Pick Your Favorite Cover from the 2000s
#Counselor70: Pick Your Favorite Cover from the 2000s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor
Lane Seven Apparel Named Official SXSW T-Shirt Sponsor
Web Exclusive

The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s
#Counselor70: Pick Your Favorite Cover from the 1990s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo
What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo
Web Exclusive

With unique considerations and shopping preferences compared to their...

Tech Products Get a Makeover With Recycled Materials
Tech Products Get a Makeover With Recycled Materials
Web Exclusive

A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s
#Counselor70: Pick Your Favorite Cover from the 1980s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.