Strategy

Trend Alert: Tie-Dye

Web Exclusive

The chaotically colorful look of the 1960s counterculture is suddenly hip again.

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

Uncommon T-Shirts

Eight-in-ten consumers own a branded...

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4 Popular Promos You Can Upsell To Custom Projects

Imagine if all the promos you sold...

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5 Features That Make Golf Apparel a Must-Sell

Golf apparel isn't just for golfing...

Why Screen Printers Should Add DTG to Their Shops

Web Exclusive

Now may be the perfect time to nudge your screen-printing shop toward digital...

Instagram Takeover: The T-Shirt Guys

Wearables

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Brand Recycles Billboards Into Unique Bags

Web Exclusive

How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

How to Increase Profits with 3-D Embroidery

3-D embroidery can be a great way to incre...

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The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

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Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...

Next Level Hosts Pop-Up Experience at SXSW

Top 40 supplier Next Level Apparel...

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'Brexit' Propels Outpouring of Branded Merchandise

Proponents and opponents of the U.K.’s loo...

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ASI Hosts Panel Session With Geiger, Hit Executives

More than 100 employees listened to a disc...

How to Sew On Stretchy Material

Wearables

Performance fabric requires special skills from both the digitizer and embroiderer.

Protective Apparel Guide: Who, What and How to Sell

Web Exclusive

The global protective clothing market is estimated to be worth over $7.33 billion,...

8 Steps to Start a Successful Decorating Business

Web Exclusive

Every new business owner starts at the beginning, but there are definitely ways to...

Fundamental Travel Products

Advantages

These on-the-go products make the journey a little easier, and garner impressions at...

The 2019 Top Apparel Trends Report

Web Exclusive

What's new and in style? Lauren Cocco, Vantage Apparel's Director of Merchandising,...

Five Merch Trends From the Masters

Web Exclusive

Golf’s first major tournament of the year includes frenzied buying of branded merchandi...