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Strategy

The Evolution Of One Everyday Product
The Evolution Of One Everyday Product
Web Exclusive

Some people think the promotional products industry is behind the times. We beg to...

Who Is Amy Ingram?
Who Is Amy Ingram?
Wearables

During the reporting process for the feature article I wrote on artificial...

6 Advances in Apparel

Take a look at the biggest up-and-coming t...


Fashion Insights Discovered By AI

Kavita Bala and her team at Cornell...


Artificial Intelligence and the Apparel Industry

From garment design to trend spotting to c...

Breaking Down The Marketing Brilliance Behind Gritty
Breaking Down The Marketing Brilliance Behind Gritty
Web Exclusive

A few days have passed since the Philadelphia Flyers unveiled their new mascot, and...

Steak-Umm Capitalizes on Twitter Fame With Swag Store
Steak-Umm Capitalizes on Twitter Fame With Swag Store
Web Exclusive

For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers
Top 10 Selling Points of USB Chargers
Web Exclusive

Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays
Increase Sales in Top Markets With Innovative Signage & Displays
Web Exclusive

The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals

Top 40 distributor Proforma (asi/300094)...


Adventures in Rebranding: Dunkin’ Donuts Changes Name

“Donuts" is being dropped in favor of just...


How to Build a Community on Social Media

This distributor builds goodwill on social...

End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...


Gildan Launches Polo Brand

Top 40 supplier Gildan (asi/56842)...


Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

Target Decorated Apparel Names President
Target Decorated Apparel Names President
Web Exclusive

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Gritty: Marketing Gold or Short-Term Stunt?
Gritty: Marketing Gold or Short-Term Stunt?
Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Plan Ahead For Q4 And Beyond With Promotional Printing
Plan Ahead For Q4 And Beyond With Promotional Printing
Web Exclusive

This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

5 Workwear Trends To Watch
5 Workwear Trends To Watch
Web Exclusive

Think apparel trends don't apply to your workwear business? Think again. There are a...

Top 5 Customers For Healthcare Promos
Top 5 Customers For Healthcare Promos
Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

Multi-Use Lanyards
Multi-Use Lanyards
Advantages

Lanyards have long been a part of our everyday lives, from employees' and students'...