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Strategy

Eye-Catching Light-Up Products
Eye-Catching Light-Up Products
Advantages

Products that light up add another dimension to a promotion, like illuminating a...

6 Brilliant Ways To Attract Big Orders ... Fast
6 Brilliant Ways To Attract Big Orders ... Fast
Web Exclusive

Let's face it: When it comes to your bottom line, the bigger the order, the better....

Top 5 Selling Points For Eco-Friendly Food & Beverage Items

Brands across the country are looking...


Opportunity Alert: Halloween Running Races

From ‘spooktacular’ 5Ks to hard-charging p...


Expert Secrets: Getting Comfortable With Graphics

In this 2-minute video, decoration...

How to Develop a Content Strategy
How to Develop a Content Strategy
Advantages

Drive people to your site organically with a content marketing strategy.

AI, Automation and the Digital Future of Apparel
AI, Automation and the Digital Future of Apparel
Wearables

It's the final show of New York Fashion Week. A parade of models struts down the...

Using Automation to Jumpstart Your Decorated Apparel Business
Using Automation to Jumpstart Your Decorated Apparel Business
Wearables

The right equipment and software – paired with thoughtful processes – can increase prod...

Promotional Product Guide To Knives
Promotional Product Guide To Knives
Web Exclusive

Did you know about 30% of U.S. households own an outdoor or pocket knife? Millions of...

The Evolution Of One Everyday Product

Some people think the promotional...


Who Is Amy Ingram?

During the reporting process for the...


6 Advances in Apparel

Take a look at the biggest up-and-coming t...

Fashion Insights Discovered By AI

Kavita Bala and her team at Cornell...


Artificial Intelligence and the Apparel Industry

From garment design to trend spotting to c...


Breaking Down The Marketing Brilliance Behind Gritty

A few days have passed since the...

Steak-Umm Capitalizes on Twitter Fame With Swag Store
Steak-Umm Capitalizes on Twitter Fame With Swag Store
Web Exclusive

For a profile in how a clever social media strategy can be leveraged into offline...

Top 10 Selling Points of USB Chargers
Top 10 Selling Points of USB Chargers
Web Exclusive

Top 10 Selling Points of USB Chargers Since nearly everyone owns a smartphone,...

Increase Sales in Top Markets With Innovative Signage & Displays
Increase Sales in Top Markets With Innovative Signage & Displays
Web Exclusive

The latest State of the Industry figures showing the hottest markets for promotional...

Proforma Creates Program to Attract Young Professionals
Proforma Creates Program to Attract Young Professionals
Web Exclusive

Top 40 distributor Proforma (asi/300094) created a new program to encourage young...

Adventures in Rebranding: Dunkin’ Donuts Changes Name
Adventures in Rebranding: Dunkin’ Donuts Changes Name
Web Exclusive

“Donuts" is being dropped in favor of just “Dunkin’.”

How to Build a Community on Social Media
How to Build a Community on Social Media
Advantages

This distributor builds goodwill on social media to drive traffic naturally.