Strategy

Branding #MeToo: Activism or Opportunism?

Advantages

After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

The Right Fit: Back-To-School Style Guide For Children's Apparel

Web Exclusive

If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

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Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

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How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

Promo Women: Personal Safety Comes First

Advantages

Women are no strangers to the potential risks that threaten their safety....

3 Creative Ways To Differentiate Your Promotional Pens

Web Exclusive

Promotional pens are one of the longest-standing specialties, which is great because...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Web Exclusive

Back-to-school shopping happens over an eight-week period from early July to late...

Notable Booth & Display Items

Advantages

According to PricewaterhouseCoopers, there are roughly 285,000 conventions,...

The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

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Promos Were The Secret Ingredient At Bar Convent Brooklyn

Bar Convent Brooklyn was an event...

Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

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Your Complete Guide To Mastering The Sale: Embroidered Patches

Embroidered patches are classic and...

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Soccer Collaboration Logo Causes Controversy

Just in time for the FIFA World Cup,...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Why Puzzles Make The Perfect Pitch

Web Exclusive

In today's world of immersive technology, one type of promotional product stands out...

Give The Gift Of Better Branding With Unique Gift Sets

Web Exclusive

Don't let your clients get bored with the gift sets you're offering. If you want to...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

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The Garden State is poised to get a little greener - and that could spell sales...

Useful Safety Kits

Advantages

The Scout's motto of "Be Prepared" should apply to everyone. That's why safety kits...

Q&A: How Branding Raises Apparel Perceptions

Wearables

Branded apparel doesn't have the highest perceived value from end-buyers , but...