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Strategy

Prepare For Seasonal Weather
Prepare For Seasonal Weather
Web Exclusive

Teach your clients how to create an optimal matting system.

I Earned my BASI: Michael Reisbaum
I Earned my BASI: Michael Reisbaum
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Michael Reisbaum is the USA director of operations for Reflective Shopper USA, LLC...

Warming Jackets and Vests

According to ASI's Global Impressions...


Inspire Sales With Apparel Innovation

Buyers want more: here's how you...


4 Keys For Customer Satisfaction

Get your game face on by not skimping on q...

NFL Team Postpones DNA Test Promo Giveaway
NFL Team Postpones DNA Test Promo Giveaway
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Nothing says football quite like DNA testing, eh? If your eyebrows just arched...

Case Study: Personal Touch
Case Study: Personal Touch
Advantages

This promo product expert needed a new website for her small company – and fast.

Customize Desk Pads for the Perfect Message
Customize Desk Pads for the Perfect Message
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Whatever detail, message or design your client has in mind can be delivered when you wo...

6 Holiday Gift Trends
6 Holiday Gift Trends
Advantages

Any promotional product that is given away is technically a gift, but it's elevated...

Fidget Spinners: Hot Gift or Spun Out?

For some, the fidget spinner craze is...


‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of...


How to Boost Email Open Rates

1. Clean Up Your List Remove...

Healthy Customers Are Happy Customers

Here's another great UpLine Idea from...


How To Cold Call With Purpose

Once the second leading method of...


Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of...

The Scariest Promotional Product In America
The Scariest Promotional Product In America
Web Exclusive

In the first week of September, red balloons began mysteriously appearing in a small...

Industry Scam Alert
Industry Scam Alert
Web Exclusive

ASI is urging everyone in the promotional products industry to be on alert for...

Case Study: Under Evaluation
Case Study: Under Evaluation
Advantages

This successful distributor looks for the qualities that can’t be taught.

Colorful And Creative Plaques
Colorful And Creative Plaques
Advantages

When people are recognized for a job well done, they wear that recognition proudly....

Promotional Products Companies Affected by Hurricane Harvey
Promotional Products Companies Affected by Hurricane Harvey
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Hurricane Harvey has devastated parts of the Texas coast. Check here for the latest...

Should Distributors Give In To Cheap Instincts?
Should Distributors Give In To Cheap Instincts?
Advantages

Retail’s discounting boom is in full swing – right as the promotional product industry ...