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Strategy

The 2024-2025 Multiline Rep Directory
The 2024-2025 Multiline Rep Directory
Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Send Us Your Products for November Showcases
Send Us Your Products for November Showcases
Strategy

Featured items will receive free editorial exposure on ASICentral.com.

What We Wish Our Apparel Decorators Knew

Distributors and contract decorators must ...


6 Tips To Curb Public Speaking Anxiety

With practice, it’s possible to improve yo...


MLB Helmets Now Feature a Paying Sponsor’s Logo

The big-league playoffs began this week, a...

Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch
Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch
Strategy

Donald Trump and Kamala Harris have both tapped into “moment merch” based on significan...

MLB Will Officially Fix Its Uniform Problems
MLB Will Officially Fix Its Uniform Problems
Strategy

2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...

Election 2024: Buzzworthy Merch From Top GOP Candidates
Election 2024: Buzzworthy Merch From Top GOP Candidates
Strategy

Across this year’s races, prominent Republican politicians are making bold statements w...

Why Streamlined Processes & Quality Control Are Key
Why Streamlined Processes & Quality Control Are Key
Strategy

The sign industry – like promo products – is custom by nature, and it’s important to fo...

Flannel Shirts Stand the Test of Time

A workwear staple that became part of the ...


Q&A: No-Stress Custom Products — All Client Questions, Answered

Clients new to purchasing custom...


Election 2024: Headline Merch From Top Democratic Candidates

As the races heat up, candidates on the le...

A Guide to the Do’s and Don’ts of Sales Calls

If the prospect of cold calling makes you ...


4 Big Challenges With Embroidery – And How To Handle Them

Always a classic decoration choice, this t...


Drinkware, Social Media & the Continual Search for the Next Stanley

What’s hot in drinkware is now defined by ...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler
4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler
Strategy

The completely custom, highly creative promotional products make a great study for dist...

Custom Shoes Continue To Evolve in Promo
Custom Shoes Continue To Evolve in Promo
Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...

Meet melin: The World’s Most Premium Headwear
Meet melin: The World’s Most Premium Headwear
Strategy

When clients demand the most deluxe products possible, melin headwear (asi/34372)...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter
4 Reasons Promo Is Going To Have a Strong Fourth Quarter
Strategy

The industry will end the year with a bang, collectively generating its highest revenue...

I Was One of Many ‘Helens’ at Annual Roper Romp
I Was One of Many ‘Helens’ at Annual Roper Romp
Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

6 Tips To Beat the Social Media Algorithm
6 Tips To Beat the Social Media Algorithm
Strategy

Try these strategies to enhance your marketing efforts and build engagement with prospe...