Strategy

Mattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab

Strategy

From doctor to ballerina and now hockey player, Barbie has found a new niche.

New York MTA Winds Down MetroCard Sponsorship Program, Starting With Vampire Weekend Co-Brand

Strategy

The famous transit cards, which have depicted everything from musicians to fashion bran...

UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

The Royal Mint has been using legal curren...

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Meet the World Record Holder for Putting on T-shirts Fired From a T-shirt Cannon

David Rush has been breaking Guinness Worl...

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5 Merch Trends at the 2024 PGA Championship

Top 40 supplier Cutter & Buck was on site ...

Minor League Baseball Teams’ Branding Collaboration With Indie Rock Bands Is a Win for Both

Strategy

A city’s music scene and artists are part of its fabric as much as its sports teams, an...

Decorating Roundup: Stahls’ Now Offers Contract Decorating Services

Strategy

Plus, Penn Emblem received an innovation award, and Vastex released an adjustable dryer...

Send Us Your Products for June Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

Promotions Planner: Sun & Fun

Strategy

Start presenting ideas to clients for campaigns centered on August observances.

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

These types of experiential events are on ...

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End-Buyer Research: Construction

ASI’s exclusive research reveals client bu...

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Pacsun Heads Off to the Races With Formula 1 Merch

The beachy teen retailer looked to the spo...

Koozie Group Pen Goes Viral on TikTok

A TikTok user shared a story about the “be...

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7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console

To celebrate the 40th anniversary of the c...

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Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing

When it comes to  full-color printing...

Taylor Swift Mania Boosts Apparel Brand’s Sales

Strategy

After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest me...

4 Tips for Spotting – and Avoiding – AI Washing

Strategy

Artificial intelligence has been much hyped in recent years; it’s important to maintain...

Make the Sale: How To Sell Outdoor Advertising for Any Event

Strategy

Master the art of selling outdoor advertising for any type of event with help...

End-Buyer Research: Finance & Insurance

Strategy

ASI’s exclusive research reveals client buying habits in eight markets and across multi...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Market Mastery: How To Tap Into Sales With 5 Top Industries

Strategy

Maximize your sales numbers  by targeting  top markets  with products that fulfill...