As summer 2024 quickly approaches, vacationers are gearing up for warm-weather trips overseas.

One of the most popular destinations each year is Italy – specifically the Amalfi Coast, an area south of Naples known for its idyllic pastel buildings, soaring rocky cliffs, magnificent views, bright blue waters and exotic lemon groves. According to travel site Euronews, the area brings in nearly 5 million people a year.

If recent summer seasons give any clue, the bold Amalfi Coast aesthetic – the fashion-forward cousin of the Mediterranean look characterized by natural textures and cool neutral tones – will soon make the TikTok rounds thanks to social media influencers. It’s sure to be further inspired by pop culture releases such as Netflix’s new thriller series Ripley, a remake of the 1955 crime novel The Talented Mr. Ripley set in Italy.

For those who perhaps don’t have an Italian getaway in their summer plans, Amalfi Coast-inspired products that encourage “la dolce vita” – slowing down and savoring life – can be a part of upcoming promotional campaigns.

1. Company Picnics

Employee gatherings outside are an ideal opportunity to celebrate the warm weather and encourage a little R&R. Fun lemon-shaped items are perfect as a giveaway.

PITCH: Suggest that corporations give staff members whimsical stress relievers to encourage self-care.

Lemon-shaped and -scented jumbo stress reliever (DSSB38) from Credible Promo (asi/47207)

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2. Team-Building Activities

Companies hosting outdoor activities during conferences and sales meetings should give participants essential sun protection.

PITCH: Propose sun hats with a logo and motivational saying on the brim or ribbon.

Straw hat with bow (PMG1708) from Promosmart Gift (asi/80029)

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3. Influencer Kits

Brands’ gift bundles can include beauty products and fashion accessories that would fit well on the terraces of the Amalfi Coast.

PITCH: A brightly colored silk head or neck scarf evokes “la dolce vita” and is an easy addition to gift kits.

Silk scarf (RZ0608) from Para Promotion (asi/75921)

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4. Travel Agencies

Vacation specialists and tour companies should send travel items to customers when they finalize their trips to sunny locales.

PITCH: Fashionable sunglasses make a statement – especially in trendy leopard print.

Oversized cat eye sunglasses (GP74187) from Getin Promos (asi/56731)

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5. Incentive Programs

Hardworking employees and loyal clients will appreciate high-quality housewares and kitchen tools with Mediterranean flare.

PITCH: Consider a classic espresso maker that allows recipients to enjoy the Italian experience in the comfort of their homes.

10-oz. espresso maker (SY1107) from Uniprint, Inc. (asi/92491)

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