April 08, 2024
Promotions Planner: Sweet Summer Sales
Start presenting your clients with ideas for campaigns centered on July observances.
The dog days of summer will soon be here, and the monthly observances in July serve as an ideal jumping-off point for upcoming promotional product campaigns. Consider World UFO Day, which tourist bureaus can use to promote their local area, and Pick Blueberries Day, perfect for farmers markets and pick-your-own operations.
July 2/World UFO Day
This observance is an opportunity for people to gather to scan the night skies for unidentified flying objects. State and local parks in rural areas, away from light pollution, can host after-dark parties for UFO fans.
PITCH: Suggest that parks promote gatherings this day with alien-themed novelties.
28-oz. alien yard cups (ASI-12-01) from SBD Promo (asi/84315)
July 3/National Stay Out of the Sun Day
Dermatologists, ophthalmologists and beauty retailers can promote sun safety by giving out educational items and protective products to clients this day.
PITCH: Recommend that healthcare and self-care clients distribute branded brochures with sun-protection tips and items like hats, sunglasses and sunscreen.
SPF 30 sunscreen (5408) from Innovation Line (asi/62660)
July 10/Pick Blueberries Day
Blueberries are a staple summer berry and popular at grocery stores, farmers markets and “u-pick” farms in the warmer months.
PITCH: Propose to local pick-your-own farms that they give away reusable branded produce bags for customers this day.
Mesh produce bag (P7658) from HPG (asi/61966)
July 14/Shark Awareness Day
With millions of people hitting the water this summer, beach destinations would do well to remind vacationers about shark safety tips – such as not swimming out too far and staying in groups.
PITCH: Help visitor centers raise awareness of shark safety with giveaways like a shark-shaped bottle opener listing self-protection tips.
Shark bottle opener (TI-BO07-I) from Tempo Industries (asi/90859)
July 25/National Intern Day
All team members appreciate recognition, and that includes interns. Encourage corporations to acknowledge hard-working interns (and boost company culture) by giving them high-end, functional gifts.
PITCH: Gen Z loves drinkware. If budget allows, clients may be interested in personalized Stanley tumblers.
Stanley Aerolight Transit bottle (1010787) from HPG (asi/61966)
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