March 31, 2025
ASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
Key Takeaways
• Striking a Balance: Entrepreneurs often struggle with either pushing sales too hard or appearing desperate on social media. Instead, Safdar advocated for a balanced approach by gradually building relationships through regular engagement, which can lead to sales.
• The Importance of LinkedIn: During her Power Session at ASI Fort Worth, Safdar emphasized the significance of LinkedIn for social selling. She suggested creating a strong personal brand, engaging with prospects’ content meaningfully and using the About section to connect with people by sharing personal insights and experiences.
• Structured Engagement: Safdar recommended having a monthly plan for LinkedIn engagement, which could involve commenting on posts, resharing content and connecting with new people.
Do you find it hard to find the right balance with social media posts? You’re not alone.
Too often, entrepreneurs attempting to find prospects push sales too hard on social media, or they come across as begging for business, says Sameena Safdar, founder & CEO of Amplify Your Voice. But there’s a third way – gradually building relationships with prospects and clients through regular engagement that can lead to sales.
Sameena Safdar of Amplify Your Voice presents a Power Session on social selling at ASI Fort Worth.
It’s called social selling, and in Safdar’s Power Session on the first exhibit day at ASI Fort Worth, entitled Harness the Power of Social Selling & Grow Your Business, she laid out best practices.
Important to remember, she told distributors in attendance, is that social selling is complementary to other traditional sales practices like cold calling, self-promotion mailers and email outreach – it doesn’t take the place of them.
Getting started with a social selling strategy involves four steps – creating your personal brand, finding your ideal customers, engaging those customers with insights and building relationships.
Safdar focused mainly on LinkedIn, a social media platform designed for business networking. To start, Safdar recommended setting a timer for 20 minutes and writing out answers to a few prompts, including what distributors like most about their jobs, what clients like most about working with them and special skills they bring to the table.
“This is your personal why,” said Safdar. “Weave this into your LinkedIn profile.”
While it’s important to add detail to the Headline and find a creative Banner image, the most important piece of a LinkedIn profile is the About section. “This is a key area where you can connect with people,” said Safdar. “Make sure to write in the first-person, and use the responses to those questions you answered about yourself.”
Also important, more so than posting on LinkedIn, is engaging with prospects’ content by commenting with substantive insights. “Commenting, and not just adding an emoji, amplifies their content, draws the poster’s attention to you and expands your network, because others who comment will see yours,” said Safdar. “Also, commenting on leadership’s content at your company will help expand your footprint at an organization.”
Finally, Safdar recommended putting together a monthly plan of LinkedIn engagement activity. If you have 10 minutes, comment on two posts, reshare one post and connect with three people (be sure to add context to your connection request). With 15 minutes, comment three times, reshare a post and connect with five people. If you have 25 minutes, comment five times, reshare a post, create an original post and connect with five people.
“Engage with people who will buy from you,” said Safdar. “Social selling is investing in yourself.”