October 14, 2024
Shades of Green Hit the Runways This Fall
The many iterations of this lush hue are perfect for a number of applications, and also evoke serenity during uncertain times.
Often synonymous with the verdant spring months, green has become uber-popular in fashion circles this fall.
The color appeared in various hues (from slime to olive) on runways in late summer, from fashion houses such as Gucci, Ferragamo and Chloé, and saw a significant resurgence after the release of Charli XCX’s lime-green album brat. It’s a versatile hue, easy to wear and incorporate into outfits in both professional and leisurely settings.
Green also suggests sustainability and earth-consciousness, while the deeper tones evoke serenity during a year marked by concern centered around geopolitical conflict, the U.S. election and the economy.
“Green is easily associated with natural elements, and is believed to have soothing and relaxing properties, which reduce stress and promote feelings of calm,” say the editors at fashion outlet Stylight. “According to color psychology, brands incorporate green shades in their collections to evoke relaxation, reliability and high quality. … Fashion going green might be an attempt to find calm in an uncertain world, at least when getting dressed in the morning.”
It’s also prime for upcoming promotional campaigns, and industry suppliers have a plethora of options in apparel and accessories.
1. Conferences and Trade Shows
Attendees are sure to appreciate functional items in dark gray tones for breakout sessions and networking events – consider a subtle tone-on-tone logo.
Olive green Shinola hardcover journal (TBC470) from St Regis Group (asi/84592)
2. Employee Gifting Programs
Clients can thank staff for a job well done with a cozy fleece blanket – perfect for the home, office, car and RV.
Forest green 50” x 60” fleece blanket (MPF-THR-55-FOR) from New England Fleece Co. (asi/73768)
3. Canine Guests
Dog-friendly hotels and restaurants can give out accessories and toys to their special visitors.
Kelly green rope disc (705-6380) from WOV-IN (asi/92980)
4. Retail Shopping
Virtually any store or farmers market can provide reusable totes for customers. Suggest a giveback component – proceeds from each purchase go to a cause of the business’ choice.
Lime green tote (W611LG) from Texas Towels (asi/91068)
5. Gifts With Purchase
Encourage salons, spas and beauty supply stores to give out toiletry bags as a gift for purchases over a certain amount.
Army green drawstring pouch (EYLN194) from Flyer Sourcing (asi/54871)
6. Self-Promo Campaigns
Send easy-care houseplants to clients and prospects with a “can’t wait to grow with you” message. Real plants also purify the air, perfect for homes and offices.
Air plant (JK-1505FC) from Jornik Manufacturing (asi/63549)
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