September 06, 2024
Promotions Planner: Year-End Celebrations
Start presenting ideas to clients for campaigns centered on December observances.
The last month of the year is brimming with opportunities to party and show appreciation – like National Bartender Day and National Salesperson Day. Approach prospects and clients now to discuss ways they can leverage these December observances with promotional campaigns that include fun and useful year-end branded gifts.
Dec. 6/National Bartender Day
On this day, bar and restaurant owners and patrons are encouraged to recognize bartenders’ hard work, from mixing complicated drinks to working long hours on their feet, to lending an empathetic ear to customers.
PITCH: Business owners who employ bartenders can give them gifts to encourage relaxation after work.
Gift set with eye mask, sound machine and lavender grow kit (101000) from Gemline (asi/56070)
Dec. 8/National Brownie Day
Who doesn’t love a warm gooey brownie? This is the perfect opportunity for bakeries to give away free samples and for employers to show appreciation to staff.
PITCH: Suggest that companies distribute brownies to in-person workers and ship them to remote workers’ homes.
Individually wrapped fudge brownie (FBC206) from NC Custom (asi/44900)
Dec. 13/National Salesperson Day
Celebrated each year on the second Friday of December, this day is set aside to show appreciation to salespeople in any industry for their dedication to prospects and clients.
PITCH: Recommend that sales managers gift their teams with high-end bags for commuting and travel.
Herschel 15” laptop backpack (2009-29) from PCNA (asi/66887)
Dec. 20/National Ugly Sweater Day
Propose that clients host holiday parties this day and give out branded knit sweaters to attendees and service workers for a memorable touch.
PITCH: Custom full-knit sweaters can feature company name, logo, message and imagery, perfect for celebrating product launches, grand openings and the year’s end.
USA-made knit sweater (KUS100) from FPS Apparel (asi/53475)
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