Alexo Athletica isn’t shy about proclaiming its support for the Second Amendment.

Indeed, that’s a big reason why the sportswear company recently brought to market a yoga pant that enables women to carry a firearm while exercising.

Retailing for $99, Alexo’s “Signature Pant” features nine pockets for carrying items that include a handgun, a knife and a smartphone.

Source: Alexo Athletica

Media reports indicate that the exercise leggings quickly sold out in three sizes. The Signature Pant was also winning praise from conservative celebrities, such as pundit Tomi Lahren.

Live. Speak. Stand. Run. Carry with Confidence. Ladies, chances are your assailant is gonna be bigger, stronger and faster and that’s why you have @alexoathletica for your gun, your mace, or even your phone. Yeah, you’ve got it covered. #TeamTomi #alexoathletica #NotYourAverageGunGirl

A post shared by Tomi Lahren (@tomilahren) on Mar 22, 2018 at 5:54pm PDT

Lahren wasn’t the only one praising the pant on social.

Oh girl, it’s @AlexoAthletica! I LOVE their line and am just about to head out for a run right now in their signature pant with my @sigsauerinc P938. pic.twitter.com/V1j9XrMItl

— Kimberly Corban (@Kimberly_Corban) March 26, 2018

On its website, Alexo Athletica describes the ethos that fueled the creation of the Signature Pant and the line of “carry-wear” the leggings are part of:

“While big name athletic companies shy away from promoting one’s second amendment right and certainly have never built in the ability to do so, Alexo will never back down from supporting a woman’s right to choose how she defends herself while striving to bring the best in fashionable, functional carry-wear to the market. Alexo is broadening the definition of the word ‘carry’ to encompass whatever the woman desires to carry in order to feel safe and be able to carry with confidence.”

Second amendment topics are, of course, a flashpoint for debate these days. But taking politics out of it for a moment, do you think there would be a strong market for these pants in the branded apparel/promotional products industry? Take the poll and let us know.

Twitter Poll:

The Signature Pant exercise leggings from Alexo Athletica include a pocket for storing a handgun. Do you think the pants would sell well in the promotional products industry? https://t.co/o6Syh9ojBC

— Chris Ruvo (@ChrisR_ASI) April 6, 2018

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.