It’s game time for HDS (asi/216807).

The Pittsburgh-based distributorship announced today that it has entered into a multi-year strategic branding partnership with the Pittsburgh Steelers. As part of the collaboration, HDS will provide the NFL team and its sponsors with licensed co-branded promotional products and branded apparel, as well as event-specific merch. The distributor will also work with sponsors to optimize their branding strategy in conjunction with the Steelers.

“We look forward to continuing to build an excellent partnership with the six-time Superbowl Champions and their amazing sponsors,” said Floyd McKain, manager of sports marketing at HDS, who has more than 20 years of experience working on licensed merchandise and apparel for the Steelers and the NFL.

HDS is based in Pittsburgh, with offices in Cleveland, Cincinnati, Phoenix, Kansas City, KS, and Portland, OR. “The Steelers are such an important part of the Pittsburgh community and Western Pennsylvania,” says HDS CEO Howard Schwartz. “Their brand is admired around the world and for HDS to be a part of their marketing efforts makes our entire team very proud.”

For more than 30 years, HDS has specialized in promo products, branded apparel, print, fulfillment and e-commerce solutions. The company was named the Counselor Distributor Entrepreneur of the Year in 2014, and acquired Stuart & Associates (asi/338407), a printing and promotional products company with offices in Cleveland and Columbus, OH, in 2016.

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