Be prepared for sales in the dog days of summer with campaigns based on July observances. The month is chock-full of noteworthy holidays that encourage indulgence, like World Chocolate Day and National Piña Colada Day, as well as displays of appreciation, such as National Workaholics Day and National Intern Day, that nearly any client can leverage to promote their brand. 

July 5/National Workaholics Day

Help clients recognize their dedicated staff – especially those who come in early and stay late – with an item that supports relaxation. Include a note with the product reminding them that they deserve a day off to put their feet up.

PITCH: Consider housewares like blankets and candles with soothing scents to facilitate relaxation.

Picnic blanket (7952) from Beantown Blankets (asi/39138)

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July 7/World Chocolate Day

This day promotes appreciation of chocolate in all its forms, as well as the manufacturing process. End-buyers that serve chocolate, like candy stores and ice cream shops, can give out branded food gifts to loyal customers this day; it also makes for an ideal self-promo.

PITCH: Drop off chocolate treats as a self-promo at prospects’ and past customers’ offices.

Truffles in business card box (BCTB-E) from NC Custom (asi/44900)

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July 10/National Piña Colada Day

The piña colada, originally from Puerto Rico, is a frozen cocktail that traditionally combines rum, coconut milk and pineapple juice, with a pineapple slice or maraschino cherry as a garnish. It’s a favorite at beach bars, at resorts and on cruise ships around the world.

PITCH: Suggest to restaurants and bars that they offer piña colada specials this day, served in branded glassware that patrons can also purchase.

Hurricane glass (A3616) from BEL Promo (asi/39552)

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July 24/International Self-Care Day

Hosted each year by the International Self Care Foundation, this observance prompts people to remember the importance of self-care and stress relief during their busy days as they fulfill personal and professional obligations.

PITCH: Suggest that your clients give a calming desk accessory to their customers, like a small potted plant with a “We’re your growth partner” message.

Candle and planter with seeds (100713) from Gemline (asi/56070)

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July 27/National Intern Day

Established in 2017 by WayUp, a job site for college students and recent grads, National Intern Day is a time to celebrate and recognize industrious interns about halfway through their summer stints.

PITCH: Think trendy drinkware and quality totes they can use at the office, grocery store and beach.

Boat tote with front pocket (T3034-005) from Binaco (asi/40544)

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