August 17, 2022
Promotions Planner: Sweets & Sustainability
Start presenting ideas to clients for campaigns centered on November observances.
Look ahead to events in late fall to help clients promote their goods and services. Consider stress awareness and management, cultural tourism, sweet baked treats and critical sustainable practices, all of which are celebrated in November.
November 2/International Stress Awareness Day
Established in 1998 by the International Stress Management Association, this day is set aside to raise awareness to the causes of stress, how it exacerbates health issues, and ways to mitigate it. The observance is an ideal time for wellness providers to promote their services.
PITCH: Encourage doctors/medical offices to distribute branded brochures on the nature of stress and how to cope. Present relaxation kits to spas.
Spa kit (9954) from Hit Promotional Products (asi/61125)
November 9/Go to an Art Museum Day
Help museums both large and small welcome visitors to view their collections on this day that fosters appreciation of the visual arts. Organizations may offer discounts and special exhibits, and they can use branded products to promote their events and commemorate the day.
PITCH: Think signage, wristbands and pins for guests, and whimsical art-inspired items for gift shops.
Paintbrush-shaped pens (S24066X) from WOWLine (asi/98360)
November 10/National Vanilla Cupcake Day
Bakeries and grocery stores can take advantage of this sweet day to promote this classic treat and all their delicious goods. Some may even choose to bake uniquely decorated offerings to mark the observance.
PITCH: Consider branded boxes for cupcake orders, plus smaller giveaways like headwear, totes and keychains that celebrate sweetness.
Cupcake-shaped stress reliever (LFD-CP11) from Ariel Premium Supply (asi/36730)
November 15/America Recycles Day
Since 1994, states have celebrated this day to promote the importance of recycling and best practices. In 1999, then-President Bill Clinton made it a national observance. Since then, it’s grown into thousands of recycling events across the country.
PITCH: Support local organizations participating in events by presenting items like notepads made with recycled paper and magnets, which can provide information for local recycling centers.
Recycling bin magnet (RP06) from The Magnet Group (asi/68507)
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